If there is something that we all have in common, it’s that one particular ‘c’ word has dominated our lives in 2020. However, as we discussed earlier this year, out of this ‘c’ word came another – creativity. When the going gets tough, communicators get creative, and whether in PR, sponsorship or wider marketing, we’ve witnessed some wonderfully […]
Purpose is a word that we’ve been hearing a lot recently, as companies look ahead with caution to 2021. This period of sustained disruption and turbulence looks set to continue, yet we are seeing signs of tenacity and ambition among organisations determined to take back control of their own destiny. Of course, there are industries […]
Six months ago, we were all preparing for New Year celebrations, ready to see in 2020 – a brand new decade – with fresh opportunities and hope. Little did we know just what challenges would lie ahead. Reflecting on those hopes and ambitions, realising now just how decimating the COVID-19 pandemic would become, it seems […]
Greenpower Education Trust is a UK based charity that aims to unlock potential and spark enthusiasm for Science, Technology, Engineering and Maths (STEM) through the excitement of motorsport. During the lockdown period, the charity has engaged with its teams and supporters through a series of short insight videos called ‘PitStop Chats’. In the latest episode […]
Why do we need awareness days in 2020? June 13 marked International Gin Day; June 26 apparently celebrates National Parma Violets Day. As a company that prides itself on offering value-add services, this all falls a bit flat for us. With this saturation of dedicated days to anything and everything, truly meaningful and much-needed awareness […]
“This season, the drivers who already have some sponsorship, the sponsors pull out, they already sent the letters and said: ‘okay bye bye, because you will have everything [the whole season] in two months’.” These rather alarming words are those of Jean Alesi, a Formula 1 stalwart of 201 race starts, and father to Giuliano, a current Formula 2 racer. Does he […]
Without realising it, we may just be going through a slight power shift in the world of professional sport. Over the past few weeks we’ve seen the rise of athlete-empowered movements, not driven by club contracts or CSR initiatives, but instead directed by the unprompted passion and personal agendas of those individuals. With vocal empowerment, […]
Mercedes AMG F1 Team and Mercedes-Benz EQ Formula E Team reserve and development driver Esteban Gutierrez has retained the services of SQN for the provision of communications support related to his esports and personal activities. The Mexican has been one of the standout performers in esports during F1’s lockdown period; he finished runner-up in the […]
Billed as “The Ultimate Esports Endurance Race”, the Virtual Le Mans 24 Hours was always going to attract attention. From the hardcore endurance fans and aficionados wanting to commemorate the traditional Le Mans weekend, to more cynical observers armed with their ‘it’s not like the real thing’ barbs. There was always going to be criticism. […]