The sports sponsorship sector has had a tough time of late. The overhanging impact of COVID-19, the impending betting sponsorship ban, and now the call for high-carbon sponsorship deals to be dropped. It’s a challenging period to say the least. Earlier this week a report published by the New Weather Institute think tank, climate charity […]
Following last week’s announcement of Manchester United’s new shirt partner, SQN CEO Claire Ritchie-Tomkins offered her thoughts on the big money investment: A recent whitepaper I read by B2B Institute on LinkedIn about B2B trends for the next decade concluded by saying that brands should ‘play big or go home’ and that is exactly what […]
How much do you know about the online used car industry? Perhaps if you’ve bought or sold a vehicle in recent years then you may be reasonably clued up as to the size of it. If not, then you may be surprised to know that the global industry is expected to be worth a staggering […]
A frequent theme from today’s Autosport International Connect (#ASIConnect) centred on sponsorship and the challenges faced by sponsors during the pandemic, with the well-documented restrictions on at-circuit fan and guest attendance. Let’s get this clear from the outset: sponsorship is so much more than a logo on a car, or guests in a hospitality unit. […]
The theme for International Women’s Day 2021 truly underscores the role we all have to play in the fight for equity, equality and diversity. It is not the responsibility of one specific group to open doors and be the catalyst; we all need to #ChooseToChallenge. As an agency, we are privileged to partner and work […]
Last week saw two British food staples make a splash on social media as Weetabix and Marmite got the Twittersphere talking. The former stunned the world with its baked bean combo, while the latter introduced the nation to its new chilli-flavoured extract. Weetabix’s simple, yet highly effective, campaign set out to provide followers with a […]
We’re all using social media on a daily basis, but are businesses really making the most of it to help achieve their marketing objectives? It’s no surprise that social media continues to become a prominent marketing format for brands and businesses. With over 3.6 billion people using social media, remaining informed about the latest trends […]
Virtual slime cannons bursting into life following a touchdown, and SpongeBob SquarePants’ gleeful face appearing between the posts are not depictions of a vivid dream. Rather, they are a result of Nickelodeon’s partnership with the NFL that saw the channel broadcast the Super Wild Card Weekend game between Chicago Bears vs. New Orleans Saints earlier […]
The art of reading a room. It’s a craft that marketing and communications professionals have to master quickly. You’re only one wrong word or poorly timed post away from brand damage unless you can gauge the mood of your target audience. Ultimately, it comes down to empathy, moral values and sentiment alignment. We’ve all been […]