The art of reading a room. It’s a craft that marketing and communications professionals have to master quickly. You’re only one wrong word or poorly timed post away from brand damage unless you can gauge the mood of your target audience. Ultimately, it comes down to empathy, moral values and sentiment alignment. We’ve all been […]
The last 12 months have seen purpose-led campaigns explode – and this is only set to accelerate into a new year. We are firm believers in the power and importance of purpose-led campaigns (so much so that it was top of our list of trends for communications in 2021). We have also discussed why purpose-driven […]
2020 has been a year filled with reaction-based activities from businesses needing to respond quickly to the global pandemic. There has been a wave of ideas and strategies carried out across every social platform in an attempt to create new opportunities and to gain the attention of target audiences. Content throughout the year has been […]
We are always at the behest of things outside of our control. It’s precisely the reason why the role of PR exists and why it remains such a fundamental pillar of any business. Or at least should be. What people say and think about your company informs purchasing decisions. Whether you are selling directly to […]
Marketing communications, content, campaigns and sponsorship agency SQN will continue as the official Communications Partner of Greenpower Educational Trust for 2021. The renewed partnership sees SQN continue as a Main Partner of the charity for a second year, further solidifying the agency’s commitment to Greenpower and its goal to encourage more young people across the […]
If there is something that we all have in common, it’s that one particular ‘c’ word has dominated our lives in 2020. However, as we discussed earlier this year, out of this ‘c’ word came another – creativity. When the going gets tough, communicators get creative, and whether in PR, sponsorship or wider marketing, we’ve witnessed some wonderfully […]
Purpose is a word that we’ve been hearing a lot recently, as companies look ahead with caution to 2021. This period of sustained disruption and turbulence looks set to continue, yet we are seeing signs of tenacity and ambition among organisations determined to take back control of their own destiny. Of course, there are industries […]
Six months ago, we were all preparing for New Year celebrations, ready to see in 2020 – a brand new decade – with fresh opportunities and hope. Little did we know just what challenges would lie ahead. Reflecting on those hopes and ambitions, realising now just how decimating the COVID-19 pandemic would become, it seems […]
Greenpower Education Trust is a UK based charity that aims to unlock potential and spark enthusiasm for Science, Technology, Engineering and Maths (STEM) through the excitement of motorsport. During the lockdown period, the charity has engaged with its teams and supporters through a series of short insight videos called ‘PitStop Chats’. In the latest episode […]