Last week saw two British food staples make a splash on social media as Weetabix and Marmite got the Twittersphere talking. The former stunned the world with its baked bean combo, while the latter introduced the nation to its new chilli-flavoured extract. Weetabix’s simple, yet highly effective, campaign set out to provide followers with a […]
We’re all using social media on a daily basis, but are businesses really making the most of it to help achieve their marketing objectives? It’s no surprise that social media continues to become a prominent marketing format for brands and businesses. With over 3.6 billion people using social media, remaining informed about the latest trends […]
Virtual slime cannons bursting into life following a touchdown, and SpongeBob SquarePants’ gleeful face appearing between the posts are not depictions of a vivid dream. Rather, they are a result of Nickelodeon’s partnership with the NFL that saw the channel broadcast the Super Wild Card Weekend game between Chicago Bears vs. New Orleans Saints earlier […]
The art of reading a room. It’s a craft that marketing and communications professionals have to master quickly. You’re only one wrong word or poorly timed post away from brand damage unless you can gauge the mood of your target audience. Ultimately, it comes down to empathy, moral values and sentiment alignment. We’ve all been […]
The last 12 months have seen purpose-led campaigns explode – and this is only set to accelerate into a new year. We are firm believers in the power and importance of purpose-led campaigns (so much so that it was top of our list of trends for communications in 2021). We have also discussed why purpose-driven […]
2020 has been a year filled with reaction-based activities from businesses needing to respond quickly to the global pandemic. There has been a wave of ideas and strategies carried out across every social platform in an attempt to create new opportunities and to gain the attention of target audiences. Content throughout the year has been […]
We are always at the behest of things outside of our control. It’s precisely the reason why the role of PR exists and why it remains such a fundamental pillar of any business. Or at least should be. What people say and think about your company informs purchasing decisions. Whether you are selling directly to […]
Marketing communications, content, campaigns and sponsorship agency SQN will continue as the official Communications Partner of Greenpower Educational Trust for 2021. The renewed partnership sees SQN continue as a Main Partner of the charity for a second year, further solidifying the agency’s commitment to Greenpower and its goal to encourage more young people across the […]
If there is something that we all have in common, it’s that one particular ‘c’ word has dominated our lives in 2020. However, as we discussed earlier this year, out of this ‘c’ word came another – creativity. When the going gets tough, communicators get creative, and whether in PR, sponsorship or wider marketing, we’ve witnessed some wonderfully […]