Tuesday 15th June 2021 was a career-defining day for Cristiano Ronaldo. The Portuguese striker became the top goal scorer in European Championship history with his brace against Hungary. For many though, it was his 10 seconds of action in the pre-event press conference that might well leave the longer-lasting legacy. Sternly eyeing up the fizzy […]
No-one likes dealing with a crisis. Sudden, unexpected incidents, reputation-threatening, sadly sometimes even life threatening. Crises happen, yet they rarely play out as planned, no matter how many potential scenarios you’ve considered, or meticulous responses you’ve prepared. You cannot be ready for every single permutation or variable, however adept you are at crisis management. Whenever […]
First things first: Naomi Osaka is right. Whatever you think of her decisions at this year’s French Open, her mental health comes first. She is the only one who knows what she is feeling, and the accompanying struggles. The tough choices she has made over the past week have been the right ones for her. […]
D-BOX, a world leader in haptic and immersive entertainment, has appointed UK-based agency SQN to provide PR and communications support on a global basis, following a competitive pitch. The Montreal-headquartered technology company, long known for its innovative work in motion- coding for movie theatre seating, has brought in SQN to promote its diversified sim racing […]
Following the renewal of the partnership between W Series and Puma, SQN Account Manager Carrie Mathieson details why this partnership could have a far-reaching, positive effect on the world: A bold statement, but hear us out. On May 13, W Series announced a renewal of its partnership with Puma Motorsport that will see its entire […]
“I will boycott your products and support your competitors until you terminate your commercial partnership with the Glazer family.” Just one of the current 1,538 one-star reviews that sit on TeamViewer’s Trust Pilot page. To say it’s been a difficult few days for the Manchester United shirt sponsor would perhaps be an understatement. TeamViewer, along […]
Mental health and physical wellbeing are more important now than they ever have been. We all know someone, perhaps even ourselves, who has been impacted by the pressures and strains of the pandemic. It’s an issue where sport and education – a particular area of focus for our business – can play a hugely significant […]
The sports sponsorship sector has had a tough time of late. The overhanging impact of COVID-19, the impending betting sponsorship ban, and now the call for high-carbon sponsorship deals to be dropped. It’s a challenging period to say the least. Earlier this week a report published by the New Weather Institute think tank, climate charity […]
Following last week’s announcement of Manchester United’s new shirt partner, SQN CEO Claire Ritchie-Tomkins offered her thoughts on the big money investment: A recent whitepaper I read by B2B Institute on LinkedIn about B2B trends for the next decade concluded by saying that brands should ‘play big or go home’ and that is exactly what […]