News & Insights

Engineering positive change for women

SQN’s Carrie Mathieson discusses her experience of male-dominated industries Engineering has always played an influential role in my life. As the daughter of an electrical engineer, my family moved across the UK in my childhood as my dad took on new roles within the industry. Both directly and indirectly, engineering introduced us to different communities […]

Toucan brings SQN into the nest for global PR brief

SQN has been appointed by fintech start-up Toucan to provide PR and communications services following a competitive pitch process. Toucan’s mission to make giving fun, flexible and accessible for all is set to revolutionise the charitable giving space by creating a community of like-minded donors who develop their own bespoke portfolio of charities and causes. […]

Ronaldo Takes Fizz out of Coca-Cola Deal

Tuesday 15th June 2021 was a career-defining day for Cristiano Ronaldo. The Portuguese striker became the top goal scorer in European Championship history with his brace against Hungary. For many though, it was his 10 seconds of action in the pre-event press conference that might well leave the longer-lasting legacy. Sternly eyeing up the fizzy […]

Christian Eriksen: Where was the compassion in the communications?

No-one likes dealing with a crisis. Sudden, unexpected incidents, reputation-threatening, sadly sometimes even life threatening. Crises happen, yet they rarely play out as planned, no matter how many potential scenarios you’ve considered, or meticulous responses you’ve prepared. You cannot be ready for every single permutation or variable, however adept you are at crisis management. Whenever […]

Naomi Osaka: Time to get things out in the Open

First things first: Naomi Osaka is right. Whatever you think of her decisions at this year’s French Open, her mental health comes first. She is the only one who knows what she is feeling, and the accompanying struggles. The tough choices she has made over the past week have been the right ones for her. […]

D-BOX entrusts SQN with global PR brief

D-BOX, a world leader in haptic and immersive entertainment, has appointed UK-based agency SQN to provide PR and communications support on a global basis, following a competitive pitch. The Montreal-headquartered technology company, long known for its innovative work in motion- coding for movie theatre seating, has brought in SQN to promote its diversified sim racing […]

W Series and PUMA could change the world

Following the renewal of the partnership between W Series and Puma, SQN Account Manager Carrie Mathieson details why this partnership could have a far-reaching, positive effect on the world: A bold statement, but hear us out. On May 13, W Series announced a renewal of its partnership with Puma Motorsport that will see its entire […]

Sponsorship SOS: TeamViewer and Manchester United

“I will boycott your products and support your competitors until you terminate your commercial partnership with the Glazer family.” Just one of the current 1,538 one-star reviews that sit on TeamViewer’s Trust Pilot page. To say it’s been a difficult few days for the Manchester United shirt sponsor would perhaps be an understatement. TeamViewer, along […]