OUR INSIGHTS

Virtual sanity makes Le Mans 24 an online success

Billed as “The Ultimate Esports Endurance Race”, the Virtual Le Mans 24 Hours was always going to attract attention. From the hardcore endurance fans and aficionados wanting to commemorate the traditional Le Mans weekend, to more cynical observers armed with their ‘it’s not like the real thing’ barbs. There was always going to be criticism. […]

Sports Social Media post-Lockdown

In the face of the COVID-19 pandemic and mandated lockdowns, social media has seen an upward spiral in activity. Whether it be through brand-led initiatives or community support campaigns, sports rightsholders and brands have immersed themselves in creative ways in which to capture new fans via their social media channels. The acceleration around sporting digital […]

Interview with Greenpower’s new Chair – Deborah Beale

SQN has been a proud partner of the Greenpower Education Trust since 2019. The organisation’s mission is to inspire young people to excel in Science, Technology, Engineering and Maths through a unique challenge to design, build and race their own electric cars.   Although Greenpower’s fantastic array of race events has been put on temporary […]