News & Insights

Do we even still need an International Women in Engineering Day?

Why do we need awareness days in 2020? June 13 marked International Gin Day; June 26 apparently celebrates National Parma Violets Day. As a company that prides itself on offering value-add services, this all falls a bit flat for us. With this saturation of dedicated days to anything and everything, truly meaningful and much-needed awareness […]

Who’s ready to embrace sponsorship creativity?

“This season, the drivers who already have some sponsorship, the sponsors pull out, they already sent the letters and said: ‘okay bye bye, because you will have everything [the whole season] in two months’.” These rather alarming words are those of Jean Alesi, a Formula 1 stalwart of 201 race starts, and father to Giuliano, a current Formula 2 racer. Does he […]

Athletes for Good

Without realising it, we may just be going through a slight power shift in the world of professional sport. Over the past few weeks we’ve seen the rise of athlete-empowered movements, not driven by club contracts or CSR initiatives, but instead directed by the unprompted passion and personal agendas of those individuals. With vocal empowerment, […]

Esteban Gutierrez appoints SQN for communications support

Mercedes AMG F1 Team and Mercedes-Benz EQ Formula E Team reserve and development driver Esteban Gutierrez has retained the services of SQN for the provision of communications support related to his esports and personal activities. The Mexican has been one of the standout performers in esports during F1’s lockdown period; he finished runner-up in the […]

Virtual sanity makes Le Mans 24 an online success

Billed as “The Ultimate Esports Endurance Race”, the Virtual Le Mans 24 Hours was always going to attract attention. From the hardcore endurance fans and aficionados wanting to commemorate the traditional Le Mans weekend, to more cynical observers armed with their ‘it’s not like the real thing’ barbs. There was always going to be criticism. […]

Sports Social Media post-Lockdown

In the face of the COVID-19 pandemic and mandated lockdowns, social media has seen an upward spiral in activity. Whether it be through brand-led initiatives or community support campaigns, sports rightsholders and brands have immersed themselves in creative ways in which to capture new fans via their social media channels. The acceleration around sporting digital […]

Interview with Greenpower’s new Chair – Deborah Beale

SQN has been a proud partner of the Greenpower Education Trust since 2019. The organisation’s mission is to inspire young people to excel in Science, Technology, Engineering and Maths through a unique challenge to design, build and race their own electric cars.   Although Greenpower’s fantastic array of race events has been put on temporary […]