Formula 1 made a triumphant return last weekend with a spectacular first race of the season in Spielberg for the Austrian Grand Prix. What was unknown prior to the weekend was how F1 would position its sponsors throughout the race weekend to maximise visibility with television and digital audiences, and to minimise the loss of […]
The dawn of a new Formula 1 season is upon us… again. 15 weeks after the cancellation of the Australian Grand Prix, teams are finally set to go racing this weekend at the Red Bull Ring in Austria. As a result of coronavirus measures and restrictions, this coming season is set to be very different […]
Recently, SQN welcomed 16 year old Emely Catta from Frankfurt in Germany to its Henley office as part of the student’s school work experience scheme. She spent five days fully immersing herself in a variety of activities and tasks, and found a new love for English breakfast tea and Victoria sponge cake! Enjoy Emely’s diary […]
“Welcome to Ford’s creative design hub,” announced Lord Sugar in Wednesday night’s edition of BBC’s The Apprentice, with no subtlety surrounding the brand whose product would be so heavily featured. “This task is all about advertising.” Cars and advertising: right up our street. What was to follow was a master class in how to get […]
We often talk about integrated communications campaigns. Long gone are the days when companies or brands could focus promotion around a single press release. Nowadays, there are multiple touch points to reach target audiences, each requiring a different targeted approach. Today’s PR pros need multiple strings to their bows to deliver for their clients. Just […]