In this first blog in a series on Sponsorship as a Strategy, it seemed timely to address the issues for sponsors caused by the global spread of the coronavirus (COVID-19). With sporting events being cancelled or postponed in an effort to reduce the risk of infection for individuals and populations, what are the implications for […]
Last week saw the start of the second of the traditional events that kick off the New Year in motorsport. With the Dakar Rally already well underway and the Monte Carlo Rally not until 23rd January, the motorsport world descended on the Autosport International Show at the less-than- glamorous NEC in Birmingham. With four days […]
San Francisco, CA USA, October 16th, 2019: Leading sports marketing agency SQN and two-wheel experts Init Sports Management are joining forces to create a new powerhouse within the Esports industry. Init Esports will help brands and rights holders in the US, Europe and Asia understand the opportunities within the competitive gaming sector, with an emphasis […]
Experienced leaders Andy Westlake and Keith Taylor join advisory board Alliances with The Exordium Group and SpeedShare provide truly global coverage for clients in the technology, automotive and sports industries Sine Qua Non is intent on helping brands exploit the convergence of these three global industries through content, experiences, partnerships and insight SQN continues to […]
Communications specialist Sine Qua Non (SQN) has appointed Daniel McLaren in the newly established role of Head of Digital, as the agency accelerates its digital and social media capability to meet growing demand. Founded in 2001, SQN has expanded its offering and presence over the past twelve months with renewed focus on the automotive, sport […]
Challenge: To capture the story of the world first 8K 360 live stream proof of concept planned by Tata Communications at the British Masters Golf Understand the European Tour technical and playing environment setup in order to be able to tell the story to those on-site as well as capturing content for wider distribution Produce […]
Challenge: Engage multiple audiences through a selection of social and other media channels by starting to tell the story of how Tata Communications is enabling MotoGP from a sports broadcast perspective Broaden awareness of and stimulate interest in Tata Communications low -latency connectivity capabilities that facilitate solutions such as remote production Create a sustainable communications […]
Challenge: Provide PR support to Yale Europe Materials Handling for ‘This is Yale’ – a large scale event held in Germany showcasing the company’s materials handling capabilities. Create compelling and engaging PR material in support of the event from press releases and press packs to blogs and website articles. Corresponding with European industry media to […]
The rise of data-driven marketing in recent years has sky-rocketed as the ability of technology to generate, capture and process data across every potential engagement axis has followed Moore’s Law of exponential growth. On the one hand, we now have more technology and insight than ever before. On the other, we have new restrictions on […]