OUR INSIGHTS

Sponsorship as a strategy – Part 1

In this first blog in a series on Sponsorship as a Strategy, it seemed timely to address the issues for sponsors caused by the global spread of the coronavirus (COVID-19). With sporting events being cancelled or postponed in an effort to reduce the risk of infection for individuals and populations, what are the implications for […]

Two worlds collide at Autosport International

Last week saw the start of the second of the traditional events that kick off the New Year in motorsport. With the Dakar Rally already well underway and the Monte Carlo Rally not until 23rd January, the motorsport world descended on the Autosport International Show at the less-than- glamorous NEC in Birmingham. With four days […]

New Esports Powerhouse

San Francisco, CA USA, October 16th, 2019: Leading sports marketing agency SQN and two-wheel experts Init Sports Management are joining forces to create a new powerhouse within the Esports industry. Init Esports will help brands and rights holders in the US, Europe and Asia understand the opportunities within the competitive gaming sector, with an emphasis […]

SQN 2019 momentum

Experienced leaders Andy Westlake and Keith Taylor join advisory board Alliances with The Exordium Group and SpeedShare provide truly global coverage for clients in the technology, automotive and sports industries Sine Qua Non is intent on helping brands exploit the convergence of these three global industries through content, experiences, partnerships and insight SQN continues to […]

SQN hires Daniel McLaren as Head of Digital

Communications specialist Sine Qua Non (SQN) has appointed Daniel McLaren in the newly established role of Head of Digital, as the agency accelerates its digital and social media capability to meet growing demand. Founded in 2001, SQN has expanded its offering and presence over the past twelve months with renewed focus on the automotive, sport […]