News & Insights

Rivertime Boat Trust brings SQN on board for PR brief

We are delighted to announce that we have been appointed by charitable organisation, Rivertime Boat Trust, for the provision of retained PR and content support. Founded in 2006, Rivertime Boat Trust provides opportunities for disabled and disadvantaged children and adults to enjoy the stretch of the River Thames from Windsor to Oxford. Located at Henley-on-Thames, […]

SQN named Communications Partner of Greenpower Education Trust

Integrated marketing communications agency SQN has announced a partnership with Greenpower Education Trust on the occasion of its International Finals at Silverstone Circuit today. The partnership sees SQN named as Communications Partner, sitting as a Main Partner of Greenpower alongside Siemens, EDF Energy, IET, Solid Edge and Hogan Lovells. Greenpower has been a retained client […]

Now for Something Quite New…

It’s not every day you get to let something “quite new” out into the world, but we have done just that by launching our first-ever podcast, Something Quite New (can you see what we did there?). Over the last couple of years, podcasting has taken off in a big mainstream way. As it was with […]

Sponsorship Shout-Outs (Vol.1)

At SQN, it is our mission to keep up-to-date with evolving trends, breaking deals and missteps in the world of sponsorship. While our friends and relatives are all cheering on their favourite sports personalities, we’re busy working out why a particular company has invested in perimeter advertising, what ROI a shirt sponsor is deriving and […]

Is it too late now to say sorry?

Lessons in how not to apologise from Donald Trump and Elon Musk It takes guts to make an apology. We’ve all been there. Recognising that something we have said or done has caused offence or damage, or has been plain wrong. How you respond to those situations can make or break how people perceive you. […]

MGI Consultancy retains SQN for PR support

MGI Consultancy, the British design and engineering firm founded by renowned Formula 1 technical director Mike Gascoyne, has retained Sine Qua Non (SQN) to deliver a bespoke PR and communications programme to promote its specialist engineering services. MGI aims to bring state-of-the-art design and project management services based on F1™ standards of engineering and prompt […]

Shining a light on crisis communications

In the fast-paced world of motor racing, you are rarely far away from a scandal, rumour or crisis. How to deal swiftly and effectively with emerging issues or incidents exposes weaknesses in any communications team. The FIA World Endurance Championship, which has taken a bit of a battering in recent weeks, showed how to weather […]