Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.
Andy Westlake is chairman of the European Sponsorship Association and a non-executive director here at SQN, and thus the perfect person to take a look at what the important trends for this year will be within sponsorship.
This week we’re delighted to be featured by the European Sponsorship Association in their series that helps to put the spotlight on member organisations. Luminaries include England Athletics, Nielsen Sports, Live Nation, Ascot Racecourse to name just a few. It’s a fantastic opportunity for us to tell our story and shed some light on the […]
Saturday 14th December saw one of the most hotly anticipated in-game partnerships in gaming history between Fortnite and Star Wars.
Digital transformation in any industry is about using digital technology to transform the customer experience, operational processes and business models.