OUR INSIGHTS

2017: eSports takes a front seat

2017 has been something of a breakthrough year for eSports. While the majority of sports marketers are still heralding eSports as the next big thing, gamers are just getting on with their thing, seemingly oblivious to the growing attention their activities are attracting. In the motorsport world, Formula E kicked off the year in style […]

Ed Sheeran’s Christmas lesson in repurposing content

In amongst the Christmas advertisements (our personal favourite from Germany here) and monsters under the bed, December also features the inevitable rush of music releases for the all-too-transient “Christmas number one”. Many peg the George Michael-led Wham! classic Last Christmas, first released on December 3, 1984, for a resurgent and reminiscent come-back posthumously. Odds are […]

DO… YOU… SPEAK… ENGLISH?

The British Council has published its Languages for the Future report, outlining the foreign languages that it deems fundamental for the UK to become a truly global nation post-Brexit. The report highlights some startling, yet perhaps unsurprising statistics about the UK’s linguistic capabilities. Less than one-third of surveyed 18-34 year olds in the country speak […]

Think before you tweet

For eleven minutes on Thursday afternoon, Donald Trump’s Twitter account went silent. The President’s personal and often controversial comments had been removed. Deactivated. Erased. Fake news no more. For many, a cause for celebration, albeit temporarily. The seemingly deliberate and rogue act of an employee on his or her final day shows just how easy […]

War of the words

There’s a buzz about town. Authors, celebrities, politicians and sports stars are descending on Henley-on-Thames for the annual Literary Festival. Featuring, among many others, are Michael Morpurgo, Roddy Doyle, Richard Osman, Paula Hawkins, Mary Berry and Greg James: it’s a smorgasbord of talent to cater for all audiences. Wandering around our quaint, picturesque town yesterday […]