OUR INSIGHTS

War of the words

There’s a buzz about town. Authors, celebrities, politicians and sports stars are descending on Henley-on-Thames for the annual Literary Festival. Featuring, among many others, are Michael Morpurgo, Roddy Doyle, Richard Osman, Paula Hawkins, Mary Berry and Greg James: it’s a smorgasbord of talent to cater for all audiences. Wandering around our quaint, picturesque town yesterday […]

F1 2017: Where have all the sponsors gone?

The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]

AI and Marketing on the cusp of a revolution

  The rate at which technology has impacted marketing has been accelerating rapidly in the last 25 years, but we believe the step change we are likely to see in the next few years will dwarf the developments so far. With opinions sometimes split as to the value offered by some technologies historically applied to […]

Parkour UK: Leaping with the times

There’s something extraordinarily jaw-dropping about the dexterity of parkour practitioners. Their ability to seemingly defy gravity, to manoeuvre effortlessly and gracefully from one obstacle to the next is impressive to behold. Of course, there are dangers, but one could argue the same about most sports where the human limits are being constantly stretched. I use […]

2017 – Off To A Flyer!

We’re back and we mean business in 2017. Our festive cobwebs have been truly blown away as we launch into the New Year with ambitious goals for our clients and ourselves. For the SQN team, the New Year has already begun with a flying start – quite literally. A number of our colleagues head to […]

NEWS: Derby firm integrated into global marketing services agency SQN

Derby creative agency Matchstick Design, founded in 2006 by businesswoman Laura Faulkner, has become fully integrated into global marketing services agency Sine Qua Non International (SQN), one of Matchstick’s long-standing clients. The two companies, well established in their respective fields, have collaborated since 2009 on an array of projects for an impressive portfolio of clients […]