Last week we published the first part of our panel session on Digital Disruption in Sport, with expert views from Grant Dall (ALE), Bijaya Basu (Tata Communications) and Sam Seddon (IBM). This week we take a look with them at some issues currently affecting sport including the roll-out of 5G and how that will affect […]
Digital Disruption in Sport with IBM, Tata Communications and Alcatel-Lucent Enterprise (podcast part.1)
This week we’re back with the first podcast of 2020! Last year was quite ad hoc in terms of regularity but from now on you can expect a new episode every week, with some great guests lined up.To kick things off we go back to our birthday event in December and the Digital Disruption panel, […]
As a new year, and indeed new decade, continues to unfurl, there remains plenty of healthy discussions and debate about the ever-evolving landscape in the world of sports and technology. At SQN, we try to keep our fingers on the collective pulse and, with the propensity for daily disruption and innovation, it’s never been more […]
Chris Ingram, the first British winner of the European Rally Championship for 52 years, has selected UK-based integrated marketing communications agency SQN to support his goals of reaching the FIA World Rally Championship (WRC).
Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.
Andy Westlake is chairman of the European Sponsorship Association and a non-executive director here at SQN, and thus the perfect person to take a look at what the important trends for this year will be within sponsorship.
This week we’re delighted to be featured by the European Sponsorship Association in their series that helps to put the spotlight on member organisations. Luminaries include England Athletics, Nielsen Sports, Live Nation, Ascot Racecourse to name just a few. It’s a fantastic opportunity for us to tell our story and shed some light on the […]
Saturday 14th December saw one of the most hotly anticipated in-game partnerships in gaming history between Fortnite and Star Wars.
Digital transformation in any industry is about using digital technology to transform the customer experience, operational processes and business models.