News & Insights

Esports Q&A with SQN CEO – Part 2

In the second part of our Esports Q&A with SQN CEO Claire Ritchie-Tomkins, we gain insight into the ever-increasing role that brands are playing in the industry, and how the best of these are activating their partnerships.  How do you see esports differentiating itself from traditional sports in the future, and what strategies do you believe the industry will apply to separate itself from traditional sports?  “I […]

Esports Q&A with SQN CEO – Part 1

Last week SQN CEO Claire Ritchie-Tomkins sat on the virtual panel of the European Sponsorship Association’s (ESA) “esports: building audiences during lockdown” webinar. Claire shared her insight across a variety of key topics of interest within the esports industry. Discussions expanded on the need to generate greater awareness for women in esports, converting traditional sports […]

Sponsorship professionals: now is our time!

Your house is probably due to undergo its third deep-clean in two weeks, your garden has received more love and care than any previous start to spring, and you’ve almost certainly rummaged through a box of old stuff that has gone untouched for years. During our current lockdown period we’ve never had more time to […]

State of the Sponsorship Industry: An SQN Perspective

Yesterday the European Sponsorship Association (ESA) released its 2020 Sponsorship Market Overview document. The release of the annual report, produced in collaboration with Nielsen Sports, was supported by an insightful webinar featuring input from ESA Chairman Andy Westlake, Head of Client Services at Nielsen Sports, Andy Milnes, and Head of Partnerships and Activation at the Premier League, […]

Embracing the C-word

There’s no escaping the dreaded C-word. Coronavirus, or COVID-19, has intensified its grip on the world, with few industries escaping its wrath. It’s a testing time and one that is already having ramifications on businesses. Yet, while not detracting from the severity of the situation, it is important for companies to increase focus on integrated […]

Safeguarding your sponsorship deals

We hate to be the bearers of bad news, but sponsorships don’t always go to plan, and preparing for this prior to putting pen to paper will ensure that both parties are in the best shape possible to deal with any negative situations that may occur over the duration of the deal.

A day to remember

It had been one of those gruelling long days. The sort where you don’t really remember waking up, when you question just how many hours there actually are in a day, when you wonder if you’ll ever make it home. Yet, like all business trips there is an air of excitement that keeps you going. […]