News & Insights

An e-motive week

  Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel cars to be banned in the UK from 2040…   It’s been an […]

Why Heineken and F1 are perfect drinking partners

SQN’s resident beer drinking F1 fan @Stu_Owen_Auto reflects on what the Heineken and F1 partnership can mean for the sport.   Water. Barley. Hops. Yeast. Four simple ingredients, but four ingredients that started what has become one of the biggest brands in the world. Heineken are a shining example of how to conduct brand activation […]