Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

Heineken leaves a bad taste in Sebastian Vettel’s mouth

‘Still I Rise’ – the motto tattooed across the top of Lewis Hamilton’s back. Never have these words been as pertinent as during last weekend’s Mexican GP, when the Mercedes driver found himself being elevated, along with his car, up to the podium. The South American race is undoubtedly one of the highlights of the […]

Greenpower’s “Inver Racers” named inaugural SQN Social Media Award winners

Photography by Spacesuit Media Ltd As newly appointed Communications Partner of the Greenpower Education Trust, one of our first tasks was to select the winner of the brand-new SQN Social Media Award, to be announced at the Silverstone International Finals. It was an absolute honour, of course, but it certainly wasn’t easy. We’ve been providing […]

Making esports accessible to all

  By Steven Woodgate – Dyslexic, Dyspraxic, Thinker at SQN Being dyslexic and dyspraxic is great. It brings a whole host of skills, creativity, and different points of view. In the esports world these skills can provide different vantage points when looking at strategy, a new way of tackling a challenge, or mustering ways of […]

SQN named Communications Partner of Greenpower Education Trust

Integrated marketing communications agency SQN has announced a partnership with Greenpower Education Trust on the occasion of its International Finals at Silverstone Circuit today. The partnership sees SQN named as Communications Partner, sitting as a Main Partner of Greenpower alongside Siemens, EDF Energy, IET, Solid Edge and Hogan Lovells. Greenpower has been a retained client […]

INIT ESPORTs

New Esports Powerhouse

San Francisco, CA USA, October 16th, 2019: Leading sports marketing agency SQN and two-wheel experts Init Sports Management are joining forces to create a new powerhouse within the Esports industry. Init Esports will help brands and rights holders in the US, Europe and Asia understand the opportunities within the competitive gaming sector, with an emphasis […]

Diversifying content to broaden reach: takeaways from Sports at YouTube  

At SQN, we recognise the importance of creating cutting edge communications that resonate with target audiences across multiple platforms. Gone are the days of generating content for content’s sake; every second of video, each line of text, every pixel of creative has to leave a lasting impression. It has to make an impact. It has […]

Now for Something Quite New…

It’s not every day you get to let something “quite new” out into the world, but we have done just that by launching our first-ever podcast, Something Quite New (can you see what we did there?). Over the last couple of years, podcasting has taken off in a big mainstream way. As it was with […]

Why sponsorships need a long shelf life to thrive

    There was no SPAR break for European Athletics ahead of the Indoor Championships in Glasgow last weekend, as the association signed a new deal to extend its partnership with SPAR International by eight years to 2027. Getting a brand to commit to such an extension is no mean feat, and both sides should […]

Contact

Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT

Tel +44 (0) 1491 845 420
/// vouch.song.tidal

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT

Tel +44 (0)1332 913050
/// shakes.visa.lung

Contact Us

noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible