Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

Twitter Strikes with “Moments” – But Should We Care?

The New Year was accented by the UK release of Twitter Moments, the service that accumulates content at the pinnacle of various topics for your enhanced perusal via the platform’s lightning bolt tab. It has received a mainly positive public reception – but professional opinion has not been so kind. The feature, labelled by Twitter as […]

The State of Sports Sponsorship in the Wake of 2015’s Scandals

It’s been a difficult year for sport with the collapse of long-founded institutions that, whilst often speculated, could not have been anticipated. We stood on the sides and watched the mighty fall, and must now wonder what to do with the scattered pieces.   FIFA’s destruction by Blatter’s hand lit a heightened scrutiny in the […]


It’s only the third week of January but we’re reaching for the passports once again – this time for our first motorsport event of 2016. Destination: Monte-Carlo. Yes, it’s that time of the year when the Principality plays host to the season-opening round of the new World Rally Championship. It all seems to come round in […]

2016 Tech Trends

Sine Qua Non’s Digital Executive Rob Horne gives his view on the year ahead in technology. Tweet us your opinions @TechandSport on what you’re most excited to see in 2016. This week’s CES 2016 in Vegas is a global hotspot for the latest tech developments, so I sifted through the drones, wearable tech and baby gizmos to […]

2016 Business Resolutions

The start of a New Year is of course a popular time for personal change, for coming up with and attempting to stick to new life approaches, but this inevitable pivotal point also stands as one of professional importance. With the creation of new contracts and renewal of existing business, as well as expansion within […]


Micron CPG Lexar Rally Spain Hospitality Programme

Highlights from Micron CPG’s biggest Lexar WRC Hospitality event of 2015: Rally Spain. With over 70 guests in attendance, Sine Qua Non managed the entire process from conception to reality. Six days of activities included Lexar business meeting and networking opportunities, exclusive VIP WRC stage viewing, local Spanish culture and finally, a once-in-a-lifetime co-drive in […]


Micron CPG Lexar Rally Australia Guest Programme

Last month Sine Qua Non International took four prize winners from France and Germany, as well as five business customers, along to WRC Rally Australia for an exciting guest programme. The trip forms part of Lexar and Micron CPG’s sponsorship activation and hospitality programme, an extension of the Official Supplier deal which commenced at the […]

The Social Video Sports Revolution

Facebook is the social media platform that has best embodied the shift of the online video landscape and the myriad businesses that have, as a result of harnessing this new social video standard, rejuvenated their isolated audiences. On a collective scale, engaging sports fans the globe over and the billions in revenue they contribute each […]

Tech and Automotive Sectors Continue to Sync

As Cars Become Computers, Where Do We Stand? Walk into this year’s IAA Frankfurt Motor Show and you wouldn’t be judged for mistaking it as a tech-convention. The focus is irrefutably upon the cyber-vehicle, computerisation of the car being the current obsession with forward-thinking manufacturers the world over. Everything is electronic, hybridised and computer-chipped to […]

Takeaways: Digital Henley

  SQN’s Digital Marketing Executive Rob Horne (@rch_93) headed along to the second ever Digital Henley networking event and expert discussion – here are his “Takeaways” from the evening. So what did I learn from last night’s Digital Henley: “Technology & Your Brain”, held at the Red Lion Hotel and hosted by our friends over […]


Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom

Tel +44 (0) 1491 845 420

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
United Kingdom

Tel +44 (0)1332 913050

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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible