Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

Cosworth appoints Sine Qua Non as retained PR agency

We are pleased to announce that Cosworth – the world-renowned performance engineering and manufacturing group – has retained Sine Qua Non to support its global PR activities. 2015 is a key year for Cosworth as it marks 50 years since the opening of its existing Northampton facility and will see the opening of a new […]

SQN helps TMG showcase business with #ThisIsEngineering digital campaign

We are delighted to see the launch this week of a brand new digital campaign from Toyota Motorsport GmbH (TMG), #ThisIsEngineering, aimed at sharing the company’s passion for engineering. #ThisIsEngineering reveals the personal story behind selected members of the company’s skilled workforce, while showcasing the passion and dedication to engineering which TMG’s team members put […]

2015 Tech Trends

Sine Qua Non’s Digital Executive Rob Horne gives his view on the year ahead in technology. Tweet us your opinions @TechandSport on what you’ll add to your digital arsenal in 2015. This year is the year of having your tech and wearing it too. Wearable tech is becoming more and more durable and subsequently, people […]

iGNITION wins YUDU Best Consumer App

iGNITION, the official publication of the WILLIAMS MARTINI RACING Formula One team, has won Best Consumer App in the YUDU inaugural Design and Technology Awards. It is the only team magazine available as an app and breaks new ground in the sport’s digital sphere. New for 2014, YUDU’s Design and Technology Awards showcase the most […]

SQN creates a winning partnership for Lexar and the WRC

Sine Qua Non International’s entry into the 2014 ESA Excellence Awards, titled Lexar WRC – A win-win partnership, has been short-listed in the Business to Consumer – Low Budget category. Awards’ organiser, the European Sponsorship Association (ESA), reported a tremendously high quality of entries were received this year with many campaigns’ scores positioned neck-to-neck. A […]

Another Spectre-cle Unveiled: the DB10

The latest James Bond Eon-produced film, a franchise well known for toting the latest luxury gadgets, remained quite restrained at the launch today at Pinewood Studios in Buckinghamshire, UK. A short 11-minute press conference was all it took to reintroduce Skyfall director, Sam Mendes; the reprised modern James Bond, Daniel Craig; reveal a plethora of […]

Talk This Way

Social media has turned the brand-consumer relationship completely on its head over the past few years. As Twitter and Facebook reached critical mass, consumers discovered they finally had the most effective way of providing feedback (read: complaining) about their experiences with different brands and connecting with like-minded people on the matter. For every brand on […]

The Art of Reading

We’re constantly surrounded by distractions. Twitter, Facebook, advertising, breaking news, debates on the latest news story, television, children, flatmates, the list goes on, and yet, more often than not, some of the most time-consuming distractions lie within just a few square inches of space. With all this constant distraction, multi-tab browsing and pop up alerts, […]

“Tell them we met on Tinder” and other 2014 internet short stories

We love infographics, Buzzfeed lists and the Daily Mail. In secret. “This is because we are ‘visually wired’,” says NeoMam’s 13 Reasons Why Your Brain Craves Infographics.  While we’d all like to be able to go home and digest Tolstoy on a Monday night to widen our literary horizons, more often than not we find ourselves […]

thumbnail

Top 50 most marketable athletes: controversy or sponsorship science?

In the industry of sports marketing there are a few publications that appear on the mahogany desk of a multinational CEO and Sports Pro Magazine is one of them. In their latest issue asked they question “Who is the most marketable athlete?” To see the full list click here. Cue punters saying ‘who’s that?’ And […]

Contact

Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT

Tel +44 (0) 1491 845 420
/// vouch.song.tidal

Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT

Tel +44 (0)1332 913050
/// shakes.visa.lung

Contact Us

noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible