Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

Sponsorship Shout-Outs (Vol.2)

A tantalisingly competitive start to the new World Rally Championship, a rain-soaked Daytona 24 Hours and the third round of the 2018/19 Formula E season all ensured we got our motorsport fix over the weekend. It is in the world of electric racing where we begin this week’s Sponsorship Shout-Outs… Heineken’s low percentage start to […]

Sponsorship Shout-Outs (Vol.1)

At SQN, it is our mission to keep up-to-date with evolving trends, breaking deals and missteps in the world of sponsorship. While our friends and relatives are all cheering on their favourite sports personalities, we’re busy working out why a particular company has invested in perimeter advertising, what ROI a shirt sponsor is deriving and […]

SQN hires Daniel McLaren as Head of Digital

Communications specialist Sine Qua Non (SQN) has appointed Daniel McLaren in the newly established role of Head of Digital, as the agency accelerates its digital and social media capability to meet growing demand. Founded in 2001, SQN has expanded its offering and presence over the past twelve months with renewed focus on the automotive, sport […]

Tata Communications – MotoGP Connect

Challenge: Engage multiple audiences through a selection of social and other media channels by starting to tell the story of how Tata Communications is enabling MotoGP from a sports broadcast perspective Broaden awareness of and stimulate interest in Tata Communications low -latency connectivity capabilities that facilitate solutions such as remote production Create a sustainable communications […]

“This is Yale”

Challenge: Provide PR support to Yale Europe Materials Handling for ‘This is Yale’ – a large scale event held in Germany showcasing the company’s materials handling capabilities. Create compelling and engaging PR material in support of the event from press releases and press packs to blogs and website articles. Corresponding with European industry media to […]

Henley Regatta’s Perfect Poise

As an Australian here in a foreign land, there are a scant number of events I have ever attended as essentially British as the Henley Royal Regatta. There are few events, especially on the sporting calendar, with the prestige and tradition of the Henley Royal Regatta. While many other sporting events tweak their rules to […]

Daring to be Different with your PR campaign

Earlier this week, our resident supporter of women in motorsport, Carrie Mathieson, attended a Dare to Be Different event on behalf of one of our clients. Here she shares her thoughts on why a successful PR campaign should be more than a box-ticking exercise. In an era of fake news, viral mistruths and GDPR, consumers […]

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Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT

Tel +44 (0) 1491 845 420
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Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT

Tel +44 (0)1332 913050
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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible