Blog | SQN | Integrated Marketing & Communications Agency

MGI Consultancy retains SQN for PR support

MGI Consultancy, the British design and engineering firm founded by renowned Formula 1 technical director Mike Gascoyne, has retained Sine Qua Non (SQN) to deliver a bespoke PR and communications programme to promote its specialist engineering services. MGI aims to bring state-of-the-art design and project management services based on F1™ standards of engineering and prompt […]

F1 Sponsorship: What can be learnt from the Premier League?

Last year, we asked the question ‘F1 2017: Where have all the sponsors gone?’. It was suggested that due to the growing difference between the F1 teams’ valuations of car positions and the actual true media value of these locations, many cars were looking bereft of sponsors. Fast-forward twelve months, and has the situation improved? […]

Technology-enabled sponsorships are not just for the big guys

We were recently speaking with a Silicon Valley-based CMO who told us that they were doing a rebrand with substantial investment but that neither their branding agency nor their media buying agency had suggested sponsorship as a vehicle they should consider as part of their marketing mix. This struck us as odd. Sponsorship has come into its […]

2017: eSports takes a front seat

2017 has been something of a breakthrough year for eSports. While the majority of sports marketers are still heralding eSports as the next big thing, gamers are just getting on with their thing, seemingly oblivious to the growing attention their activities are attracting. In the motorsport world, Formula E kicked off the year in style […]

Feeding your Content Marketing machine

Content marketing is all the rage. Enabled by digital technology and positioned as an effective and efficient marketing strategy, particularly for B2B brands, it increasingly forms the foundation for many inbound and account-based marketing initiatives. Content marketing machines do, however, need feeding with a steady stream of high-quality, relevant and engaging material. Case studies, research, […]

Content and storytelling at the top of the marketing agenda

When deciding which levers to operate, a recent survey of spending priorities for marketing leaders suggests that four of their top 20 relate directly to content. You can make that five if you include their highest priority, customer engagement, which by definition incorporates valued, two-way communication, such as delivered by an effective content marketing programme. […]

The contestants for the BBC's 13th series of The Apprentice with Lord Alan Sugar

Five ways the Apprentices could have driven the car task

“Welcome to Ford’s creative design hub,” announced Lord Sugar in Wednesday night’s edition of BBC’s The Apprentice, with no subtlety surrounding the brand whose product would be so heavily featured. “This task is all about advertising.” Cars and advertising: right up our street. What was to follow was a master class in how to get […]

Menu

Sine Qua Non: the essential ingredient