Blog | Sine Qua Non | Integrated PR, Marketing & Sponsorship Agency

Feeding your Content Marketing machine

Content marketing is all the rage. Enabled by digital technology and positioned as an effective and efficient marketing strategy, particularly for B2B brands, it increasingly forms the foundation for many inbound and account-based marketing initiatives. Content marketing machines do, however, need feeding with a steady stream of high-quality, relevant and engaging material. Case studies, research, […]

Content and storytelling at the top of the marketing agenda

When deciding which levers to operate, a recent survey of spending priorities for marketing leaders suggests that four of their top 20 relate directly to content. You can make that five if you include their highest priority, customer engagement, which by definition incorporates valued, two-way communication, such as delivered by an effective content marketing programme. […]

The contestants for the BBC's 13th series of The Apprentice with Lord Alan Sugar

Five ways the Apprentices could have driven the car task

“Welcome to Ford’s creative design hub,” announced Lord Sugar in Wednesday night’s edition of BBC’s The Apprentice, with no subtlety surrounding the brand whose product would be so heavily featured. “This task is all about advertising.” Cars and advertising: right up our street. What was to follow was a master class in how to get […]

DO… YOU… SPEAK… ENGLISH?

The British Council has published its Languages for the Future report, outlining the foreign languages that it deems fundamental for the UK to become a truly global nation post-Brexit. The report highlights some startling, yet perhaps unsurprising statistics about the UK’s linguistic capabilities. Less than one-third of surveyed 18-34 year olds in the country speak […]

Contrasting approaches to PR strategy

Is it better to play the long game with a consistent and substantive slow burn approach to communications or are you tempted with the headline-grabbing, full-on PR attack? In-house teams and PR agencies are likely to be tempted with the latter, but perhaps that depends on the culture and strategic horizon of the organisation as […]

SQN’s 7 tips for better online video content

Video is king – and the fastest growing area of online and social media. It should come as no surprise really considering Westerners have worshipped the medium ever since the first black and white television. The only difference now is that we’re all walking around with TV screens in our pockets and choosing what we […]

Broadcast sponsorship: Thinking outside the (TV) box

A five-year study, conducted by Channel 4, into the effectiveness of broadcast sponsorships has found that 89% of consumers saw brands that sponsor TV as more trustworthy than other forms of advertising. To some readers this may come as a surprise, but to us in the industry it reaffirms what we already know – that […]

Why ‘purpose’ has become key for b2c sponsorship

You’ve probably heard a lot about Gen Z, you may have even joked about them in your office. You probably know them best as the technology-reliant youths who struggle to stay in one job for more than 3 months. Well, it’s probably time to stop your joking, because if you’re a sponsor or a rights […]

What makes an award-winning sponsorship?

It’s unlikely that winning awards was top of your priority list when you embarked on a sponsorship. Of greater importance is delivering on the promise you made to the business to provide a return. The best way of achieving this is a well-planned, well-executed and measured programme, which as it happens, is also what it […]

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