A five-year study, conducted by Channel 4, into the effectiveness of broadcast sponsorships has found that 89% of consumers saw brands that sponsor TV as more trustworthy than other forms of advertising. To some readers this may come as a surprise, but to us in the industry it reaffirms what we already know – that […]
You’ve probably heard a lot about Gen Z, you may have even joked about them in your office. You probably know them best as the technology-reliant youths who struggle to stay in one job for more than 3 months. Well, it’s probably time to stop your joking, because if you’re a sponsor or a rights […]
It’s unlikely that winning awards was top of your priority list when you embarked on a sponsorship. Of greater importance is delivering on the promise you made to the business to provide a return. The best way of achieving this is a well-planned, well-executed and measured programme, which as it happens, is also what it […]
We often talk about integrated communications campaigns. Long gone are the days when companies or brands could focus promotion around a single press release. Nowadays, there are multiple touch points to reach target audiences, each requiring a different targeted approach. Today’s PR pros need multiple strings to their bows to deliver for their clients. Just […]
In the fast-paced world of motor racing, you are rarely far away from a scandal, rumour or crisis. How to deal swiftly and effectively with emerging issues or incidents exposes weaknesses in any communications team. The FIA World Endurance Championship, which has taken a bit of a battering in recent weeks, showed how to weather […]
We aren’t afraid to do things differently here at SQN. We have long shied away from the temptation to move into the central London locations preferred by many of our peers. That has, at times, left us off the radar for companies looking for a ‘big London agency’, but it is a conscious decision that […]
There’s a buzz about town. Authors, celebrities, politicians and sports stars are descending on Henley-on-Thames for the annual Literary Festival. Featuring, among many others, are Michael Morpurgo, Roddy Doyle, Richard Osman, Paula Hawkins, Mary Berry and Greg James: it’s a smorgasbord of talent to cater for all audiences. Wandering around our quaint, picturesque town yesterday […]
Sine Qua Non (SQN) has been the catalyst for a new brand partnership, announced today, between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship. The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this weekend. Yale […]
Porsche to end LMP1 programme at the end of 2017 to enter Formula E… Mercedes to leave DTM at the end of 2018 for Formula E… All new Volvo cars to be hybrid or electric by 2019… New petrol and diesel cars to be banned in the UK from 2040… It’s been an […]
The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]
Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT
Tel +44 (0) 1491 845 420
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Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT
Tel +44 (0)1332 913050
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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible
