Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

DO… YOU… SPEAK… ENGLISH?

The British Council has published its Languages for the Future report, outlining the foreign languages that it deems fundamental for the UK to become a truly global nation post-Brexit. The report highlights some startling, yet perhaps unsurprising statistics about the UK’s linguistic capabilities. Less than one-third of surveyed 18-34 year olds in the country speak […]

Contrasting approaches to PR strategy

Is it better to play the long game with a consistent and substantive slow burn approach to communications or are you tempted with the headline-grabbing, full-on PR attack? In-house teams and PR agencies are likely to be tempted with the latter, but perhaps that depends on the culture and strategic horizon of the organisation as […]

Think before you tweet

For eleven minutes on Thursday afternoon, Donald Trump’s Twitter account went silent. The President’s personal and often controversial comments had been removed. Deactivated. Erased. Fake news no more. For many, a cause for celebration, albeit temporarily. The seemingly deliberate and rogue act of an employee on his or her final day shows just how easy […]

SQN’s 7 tips for better online video content

Video is king – and the fastest growing area of online and social media. It should come as no surprise really considering Westerners have worshipped the medium ever since the first black and white television. The only difference now is that we’re all walking around with TV screens in our pockets and choosing what we […]

Richard Branson launches his autobiography Finding My Virginity

Location, location, location

We aren’t afraid to do things differently here at SQN. We have long shied away from the temptation to move into the central London locations preferred by many of our peers. That has, at times, left us off the radar for companies looking for a ‘big London agency’, but it is a conscious decision that […]

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Sine Qua Non International Ltd
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
United Kingdom
RG9 1AT

Tel +44 (0) 1491 845 420
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Sine Qua Non International Ltd
Unit 23
Sadler Bridge Studios
Derby
United Kingdom
DE1 3NT

Tel +44 (0)1332 913050
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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible