Sine Qua Non: the essential ingredient

Big picture thinking, pragmatic real-world execution

SQN Blog-Vent Calendar: 4. Four Years of Hyundai Motorsport in the WRC

Last week in Monza saw the 2017 Hyundai Motorsport launch event, at which the team outlined its aims and aspirations for the forthcoming World Rally Championship (WRC) season – their fourth in the competition. Here at SQN we have worked alongside the team at Hyundai Motorsport at every step of the way during their journey […]

SQN Blog-vent Calendar: 3. BBC Three’s Online Move – An On-Demand Channel for an On-Demand Society

This February saw the BBC Three television signals shut off after 13 years on the air, as the channel saw itself become an online-only platform. Despite protests from the public, celebrities and politicians, the decision was made to drop BBC Three from our screens as part of a swathe of cuts totalling £100m enforced upon the […]

SQN Blog-vent Calendar: 1. What does it take to be the Number One in Sport?

  With Christmas fast approaching, we at SQN have decided to do away with the traditional Advent Calendar this year. We’ll still be marking the days until the 25th, but instead of chocolate, we will be opening up topics of conversation, themed to each number of the countdown. Our Account Executive William Oster will be the man […]

“Hitting the Breaks on Live News”

  In the world of the 24-hour news cycle and the saturation of information seen daily across social media, it comes as no real surprise that, as the i newspaper reports, the BBC have announced plans to introduce a move towards ‘Slow News’. According to the publication, this transition in style means that “audiences will be better […]

“Show me the Money!”

  A trip to the Paris Motor Show last week left me with one overwhelming question: Where is the value? In a world of modern marketing, driven by data, analytics and return on investment, I was struggling to find the justification for car manufacturers to be spending hundreds of thousands or maybe millions on the […]

5 PR Stories that got us talking this week

From giant marshmallow men to Netflix and chill, and of course – what everyone is talking about: Pokémon. Sarah Byles @sarahbyles takes a look back at the PR stories that have made the headlines this week. Ghostbusters in Waterloo Station ◄ Back Next ► Picture 1 of 8       Who you gonna call? […]

Sine Qua Non appointed as lead PR agency for Yale Europe Materials Handling

Sine Qua Non (SQN) has been appointed by Yale Europe Materials Handling to act as the company’s lead PR agency for the EMEA region. Henley-based SQN won the account following a competitive multi-agency pitch and started working on the account effective 1 July 2016. SQN Directors Chris Ritchie and Chris Hughes lead the account, reporting […]

Why Heineken and F1 are perfect drinking partners

SQN’s resident beer drinking F1 fan @Stu_Owen_Auto reflects on what the Heineken and F1 partnership can mean for the sport.   Water. Barley. Hops. Yeast. Four simple ingredients, but four ingredients that started what has become one of the biggest brands in the world. Heineken are a shining example of how to conduct brand activation […]


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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible