OUR INSIGHTS

State of the Sponsorship Industry: An SQN Perspective

Yesterday the European Sponsorship Association (ESA) released its 2020 Sponsorship Market Overview document. The release of the annual report, produced in collaboration with Nielsen Sports, was supported by an insightful webinar featuring input from ESA Chairman Andy Westlake, Head of Client Services at Nielsen Sports, Andy Milnes, and Head of Partnerships and Activation at the Premier League, […]

Embracing the C-word

There’s no escaping the dreaded C-word. Coronavirus, or COVID-19, has intensified its grip on the world, with few industries escaping its wrath. It’s a testing time and one that is already having ramifications on businesses. Yet, while not detracting from the severity of the situation, it is important for companies to increase focus on integrated […]

SQN connects with OZ Sports to redefine sports storytelling

Sport is undergoing a period of rapid change and revolution. Continuous advances in technology, coupled with myriad channels of consumption, is offering sports rights holders a wealth of opportunity to increase their engagement to fans around the world.   Leading the innovation is sports-tech company OZ Sports, whose “OZ Connected Stadium” solutions offer a one-stop shop for leagues and federations to deliver innovative live production directly to audiences […]

Sponsorship as a strategy – Part 1

In this first blog in a series on Sponsorship as a Strategy, it seemed timely to address the issues for sponsors caused by the global spread of the coronavirus (COVID-19). With sporting events being cancelled or postponed in an effort to reduce the risk of infection for individuals and populations, what are the implications for […]