News & Insights

The long-lasting return on a memorable motorsport livery

Silverstone. Aston Martin. Green. You’d struggle to name a more iconic British trio in motorsport than that. For many, the returning sight of the legendary car manufacturer in its evocative colour scheme has sent a flutter through the heart, well if you’re not Andreas Weissenbacher that is… “Aston Martin boss Lawrence Stroll understands that my […]

Access all areas – opening doors to the next generation

There should be no barrier to follow your dreams. Whether it’s race, gender, disability (visible or otherwise), sexuality or personal background, we all have a duty to promote inclusivity in all areas of society. Motorsport is firmly rooted in the DNA of SQN. Within our team there is a wealth of talent that has been […]

Perspectives on Silverstone

What a race! What a weekend! Forget George Russell’s head-turning performance in qualifying, Charles Leclerc’s mighty effort in the race or *that* encounter between Lewis Hamilton and Max Verstappen, there were plenty of Silverstone stories away from the on-track action. For SQN, Silverstone marked an important moment as we returned to face-to-face client hospitality for […]

Eat, Sleep, Tweet, Delete

HERR WE GO AGAIN… The Sun shouts on its home page, so pleased with themselves at the pun that they’ve used it twice in different stories. Yes, here we go again. Not so much the fact that England, still agonisingly waiting for ‘it’ to come home, are set to play Germany in the Round of […]

Engineering positive change for women

SQN’s Carrie Mathieson discusses her experience of male-dominated industries Engineering has always played an influential role in my life. As the daughter of an electrical engineer, my family moved across the UK in my childhood as my dad took on new roles within the industry. Both directly and indirectly, engineering introduced us to different communities […]

Ronaldo Takes Fizz out of Coca-Cola Deal

Tuesday 15th June 2021 was a career-defining day for Cristiano Ronaldo. The Portuguese striker became the top goal scorer in European Championship history with his brace against Hungary. For many though, it was his 10 seconds of action in the pre-event press conference that might well leave the longer-lasting legacy. Sternly eyeing up the fizzy […]

Christian Eriksen: Where was the compassion in the communications?

No-one likes dealing with a crisis. Sudden, unexpected incidents, reputation-threatening, sadly sometimes even life threatening. Crises happen, yet they rarely play out as planned, no matter how many potential scenarios you’ve considered, or meticulous responses you’ve prepared. You cannot be ready for every single permutation or variable, however adept you are at crisis management. Whenever […]