Last week saw the start of the second of the traditional events that kick off the New Year in motorsport. With the Dakar Rally already well underway and the Monte Carlo Rally not until 23rd January, the motorsport world descended on the Autosport International Show at the less-than- glamorous NEC in Birmingham. With four days […]
Chris Ingram, the first British winner of the European Rally Championship for 52 years, has selected UK-based integrated marketing communications agency SQN to support his goals of reaching the FIA World Rally Championship (WRC).
Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.
Andy Westlake is chairman of the European Sponsorship Association and a non-executive director here at SQN, and thus the perfect person to take a look at what the important trends for this year will be within sponsorship.
This week we’re delighted to be featured by the European Sponsorship Association in their series that helps to put the spotlight on member organisations. Luminaries include England Athletics, Nielsen Sports, Live Nation, Ascot Racecourse to name just a few. It’s a fantastic opportunity for us to tell our story and shed some light on the […]
Saturday 14th December saw one of the most hotly anticipated in-game partnerships in gaming history between Fortnite and Star Wars.