News & Insights

Sponsorship SOS: TeamViewer and Manchester United

“I will boycott your products and support your competitors until you terminate your commercial partnership with the Glazer family.” Just one of the current 1,538 one-star reviews that sit on TeamViewer’s Trust Pilot page. To say it’s been a difficult few days for the Manchester United shirt sponsor would perhaps be an understatement. TeamViewer, along […]

Play big or go home!

Following last week’s announcement of Manchester United’s new shirt partner, SQN CEO Claire Ritchie-Tomkins offered her thoughts on the big money investment: A recent whitepaper I read by B2B Institute on LinkedIn about B2B trends for the next decade concluded by saying that brands should ‘play big or go home’ and that is exactly what […]

Motorsport sponsorship – thinking outside the box

A frequent theme from today’s Autosport International Connect (#ASIConnect) centred on sponsorship and the challenges faced by sponsors during the pandemic, with the well-documented restrictions on at-circuit fan and guest attendance. Let’s get this clear from the outset: sponsorship is so much more than a logo on a car, or guests in a hospitality unit. […]

Why Social Media is important for your business

We’re all using social media on a daily basis, but are businesses really making the most of it to help achieve their marketing objectives? It’s no surprise that social media continues to become a prominent marketing format for brands and businesses. With over 3.6 billion people using social media, remaining informed about the latest trends […]