There’s no escaping the dreaded C-word. Coronavirus, or COVID-19, has intensified its grip on the world, with few industries escaping its wrath. It’s a testing time and one that is already having ramifications on businesses. Yet, while not detracting from the severity of the situation, it is important for companies to increase focus on integrated […]
Sport is undergoing a period of rapid change and revolution. Continuous advances in technology, coupled with myriad channels of consumption, is offering sports rights holders a wealth of opportunity to increase their engagement to fans around the world. Leading the innovation is sports-tech company OZ Sports, whose “OZ Connected Stadium” solutions offer a one-stop shop for leagues and federations to deliver innovative live production directly to audiences […]
In this first blog in a series on Sponsorship as a Strategy, it seemed timely to address the issues for sponsors caused by the global spread of the coronavirus (COVID-19). With sporting events being cancelled or postponed in an effort to reduce the risk of infection for individuals and populations, what are the implications for […]
When it comes to making the most of situations that are out of your hands, as last week’s cancellation of the Geneva Motor Show has shown, it comes down to creativity and planning. A great example of this is Morgan Motor Company. The British sports car manufacturer was certainly not one of the biggest companies […]
We hate to be the bearers of bad news, but sponsorships don’t always go to plan, and preparing for this prior to putting pen to paper will ensure that both parties are in the best shape possible to deal with any negative situations that may occur over the duration of the deal.
Sponsorship is a fast-growing industry, but how can you exploit its full potential? The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. […]