News & Insights

Access all areas – opening doors to the next generation

There should be no barrier to follow your dreams. Whether it’s race, gender, disability (visible or otherwise), sexuality or personal background, we all have a duty to promote inclusivity in all areas of society. Motorsport is firmly rooted in the DNA of SQN. Within our team there is a wealth of talent that has been […]

Perspectives on Silverstone

What a race! What a weekend! Forget George Russell’s head-turning performance in qualifying, Charles Leclerc’s mighty effort in the race or *that* encounter between Lewis Hamilton and Max Verstappen, there were plenty of Silverstone stories away from the on-track action. For SQN, Silverstone marked an important moment as we returned to face-to-face client hospitality for […]

Pride and no prejudice

This past weekend, SQN’s Reece Mowlem had the pleasure to attend the Goodwood Gathering of Goblins 2021, an electric racing event run by Greenpower Education Trust, a charity for which SQN are the official communications partner. Here he shares his experience from the event. Greenpower’s goal is to engage young people in STEM through a hands-on, practical motorsport challenge, and show […]

Toucan brings SQN into the nest for global PR brief

SQN has been appointed by fintech start-up Toucan to provide PR and communications services following a competitive pitch process. Toucan’s mission to make giving fun, flexible and accessible for all is set to revolutionise the charitable giving space by creating a community of like-minded donors who develop their own bespoke portfolio of charities and causes. […]

Ronaldo Takes Fizz out of Coca-Cola Deal

Tuesday 15th June 2021 was a career-defining day for Cristiano Ronaldo. The Portuguese striker became the top goal scorer in European Championship history with his brace against Hungary. For many though, it was his 10 seconds of action in the pre-event press conference that might well leave the longer-lasting legacy. Sternly eyeing up the fizzy […]

Christian Eriksen: Where was the compassion in the communications?

No-one likes dealing with a crisis. Sudden, unexpected incidents, reputation-threatening, sadly sometimes even life threatening. Crises happen, yet they rarely play out as planned, no matter how many potential scenarios you’ve considered, or meticulous responses you’ve prepared. You cannot be ready for every single permutation or variable, however adept you are at crisis management. Whenever […]

Rivertime Boat Trust brings SQN on board for PR brief

We are delighted to announce that we have been appointed by charitable organisation, Rivertime Boat Trust, for the provision of retained PR and content support. Founded in 2006, Rivertime Boat Trust provides opportunities for disabled and disadvantaged children and adults to enjoy the stretch of the River Thames from Windsor to Oxford. Located at Henley-on-Thames, […]

D-BOX entrusts SQN with global PR brief

D-BOX, a world leader in haptic and immersive entertainment, has appointed UK-based agency SQN to provide PR and communications support on a global basis, following a competitive pitch. The Montreal-headquartered technology company, long known for its innovative work in motion- coding for movie theatre seating, has brought in SQN to promote its diversified sim racing […]

SQN extends partnership with Greenpower Education Trust for 2021

Marketing communications, content, campaigns and sponsorship agency SQN will continue as the official Communications Partner of Greenpower Educational Trust for 2021. The renewed partnership sees SQN continue as a Main Partner of the charity for a second year, further solidifying the agency’s commitment to Greenpower and its goal to encourage more young people across the […]