OUR INSIGHTS

Talking sponsorship with Greenpower

Greenpower Education Trust is a UK based charity that aims to unlock potential and spark enthusiasm for Science, Technology, Engineering and Maths (STEM) through the excitement of motorsport. During the lockdown period, the charity has engaged with its teams and supporters through a series of short insight videos called ‘PitStop Chats’. In the latest episode […]

Who’s ready to embrace sponsorship creativity?

“This season, the drivers who already have some sponsorship, the sponsors pull out, they already sent the letters and said: ‘okay bye bye, because you will have everything [the whole season] in two months’.” These rather alarming words are those of Jean Alesi, a Formula 1 stalwart of 201 race starts, and father to Giuliano, a current Formula 2 racer. Does he […]

Virtual sanity makes Le Mans 24 an online success

Billed as “The Ultimate Esports Endurance Race”, the Virtual Le Mans 24 Hours was always going to attract attention. From the hardcore endurance fans and aficionados wanting to commemorate the traditional Le Mans weekend, to more cynical observers armed with their ‘it’s not like the real thing’ barbs. There was always going to be criticism. […]

Closed door sports open fresh opportunities for sponsorship

Innovative technology looks set to open closed doors for brands looking to activate or ignite sports sponsorship opportunities in the wake of the COVID-19 pandemic. The use of augmented reality technology to revolutionise pitch side sports advertising is nothing new. Digital overlay companies have been in existence for the past decade or so, and a […]

Sponsorship professionals: now is our time!

Your house is probably due to undergo its third deep-clean in two weeks, your garden has received more love and care than any previous start to spring, and you’ve almost certainly rummaged through a box of old stuff that has gone untouched for years. During our current lockdown period we’ve never had more time to […]