Sponsorship measurement is more important than ever

Sponsorship is a powerful tool for many organisations. The European Sponsorship Association (ESA) recently announced that the European sports sponsorship sector was worth over $20 billion* in 2018, representing the third successive year of growth.   With this increase in the sector value, it must surely follow that those businesses investing more into sponsorship are […]

The Power of Sponsorship: The ultimate showcase for B2B and tech

Sponsorships are a great way of piquing interest amongst internal stakeholders and employees, and amongst current customers, potential customers and partners. But sponsorships are not just relevant for engaging with these target audiences, they also have the power to develop and enhance business-to-business (B2B) relationships, in ways that don’t exist through any other means. Not […]

The Power of Sponsorship: Build employees as brand advocates

Internal employee engagement and the culture building effect of sponsorships, are often overlooked or under-exploited by brands. Sponsorships offer a way of reaching out, engaging your employee base and building your employee value proposition like no other channel. Employees are the front line in talking to clients, so it is critical they are enthused and […]

The Power of Sponsorship: Changing perceptions through sport

ESA recently announced that the sports sponsorship sector has broken through the $20 billion barrier, representing its third successive year of growth. When you combine sponsorship with sport – a platform that can generate extraordinary stories, and create passionate, emotive responses from its followers – then you end up with a very powerful combination. Nike […]

The Power of Sponsorship: Integrating sponsorship fully into the marketing mix

Sponsorship has the power to emotionally engage with people in a way that other marketing channels aren’t able to; it enables brands to engage directly and experientially with their target market. Experiential marketing is just as important and valuable now as it ever has been. With so many channels and platforms available for consumers to […]

Sponsorship is a fast-growing industry, but how can you exploit its full potential?

The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. Two-thirds of respondents believe brands are now considering sponsorship as an essential part […]