What to consider with esports sponsorships

Thank you for reading our mini-series on esports sponsorship. We hope you have enjoyed it and found it insightful. If you want to read all of the report in one easy-to-read document you can do so by downloading it via the form on the right hand side of this page 👉. It’s important to remember […]

Well-known brands are already involved

In this, our penultimate article on esports, we see how brands from all sectors but especially tech and automotive, are becoming much more involved in esports. Even shifting whole budgets away from ‘traditional sports’ into competitive gaming.   Endemic – or native – gaming brands such as Logitech are key to the esports sponsorship landscape. Estimates […]

Esports offers brands experiential opportunities

We’re up to part six in our look into the area of competitive gaming, or esports. You’ll be able to download the full pdf shortly so look for the link on this website soon. Gaming offers immersive brand experiences that other forms of pure advertising, for example, would struggle to attain. Esports also opens up […]

Esports, a gateway to Asia

Part five of our mini-series on the ever expanding world of esports looks into how Asia is the dominant force when it comes to competitive gaming, and how this could present an opportunity for brands thinking about getting involved.  In 2018, it was estimated that roughly 50% of the global esports viewership was from China, […]

Esports sponsorship entry costs are still low, for now

In part four of our esports mini-series we take a look at an important question for brand marketers; how much does it cost to enter into a sponsorship within esports? Fortunately the entry cost for sponsors coming into esports is still relatively low as the industry has undergone a huge a period of growth in […]

The rise and rise of esports

Two years ago we spoke to the inaugural F1 Esports Champion, Brendon Leigh, about what we described then as a breakthrough year for esports. Since that time the sports sector, and many others,  have become increasingly interested in the opportunities surrounding the industry. The following year it was estimated that esports delivered $1 billion in revenue […]

Sponsorship measurement: Partnership building

In days gone by, sponsorship has sometimes been seen as rigid, where a client shares how much money they have, and the rights holder tells them what they’ll get for that. Today, the most progressive sponsorships are where both parties work in unison to develop and build a partnership together. This is in the interest […]