News & Insights

The Power of Sponsorship: Build employees as brand advocates

Internal employee engagement and the culture building effect of sponsorships, are often overlooked or under-exploited by brands. Sponsorships offer a way of reaching out, engaging your employee base and building your employee value proposition like no other channel. Employees are the front line in talking to clients, so it is critical they are enthused and […]

The Power of Sponsorship: Changing perceptions through sport

ESA recently announced that the sports sponsorship sector has broken through the $20 billion barrier, representing its third successive year of growth. When you combine sponsorship with sport – a platform that can generate extraordinary stories, and create passionate, emotive responses from its followers – then you end up with a very powerful combination. Nike […]

Sponsorship is a fast-growing industry, but how can you exploit its full potential?

The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. Two-thirds of respondents believe brands are now considering sponsorship as an essential part […]