News & Insights

Cosworth appoints Sine Qua Non as retained PR agency

We are pleased to announce that Cosworth – the world-renowned performance engineering and manufacturing group – has retained Sine Qua Non to support its global PR activities.

2015 is a key year for Cosworth as it marks 50 years since the opening of its existing Northampton facility and will see the opening of a new Advanced Manufacturing Centre.

Sine Qua Non will support Cosworth in the official opening of the factory later this year but our wider remit is to drive awareness of Cosworth Group globally through PR and digital communications.

The brief is to position Cosworth as the ‘go to’ partner for high performance automotive OEMs across the company’s core proposition of engine and powertrain manufacture, electronics, motorsport, as well as promoting its new aftermarket strategy.

“This is a very exciting time for Cosworth and we recognise the importance that PR will play in the ongoing development of our business,” says Cosworth Head of Communications and Partnerships, Pio Szyjanowicz. “We have retained Sine Qua Non as our global PR agency for 2015 following a number of strategic PR initiatives that we have worked on together previously. Their work will also include support of our digital output, as well as the formal opening of our new Advanced Manufacturing Centre in the coming months. We have already seen the positive results of SQN’s work in key markets around the world, and we look forward to working with them further to position Cosworth as a trusted partner for high performance automotive OEMs.

SQN’s Director of Communications, Chris Hughes, adds: “We are delighted to extend our work with Cosworth, one of the UK’s most iconic manufacturing brands, at an exciting time for both of our businesses. We look forward to supporting Cosworth’s strategy for growth and in particular with the opening of their state-of-the-art Advanced Manufacturing Centre this year. They are a valued addition to our growing portfolio of PR accounts.”