When you think Cosworth, you will invariably think of motorsport. And while our involvement with the company started out in the high-octane world of Formula 1, we have evolved our support in line with the needs of the Cosworth business.

The Cosworth name has long been synonymous with technological prowess and high-performance. The company led the way with pioneering innovation in motorsport and has since transitioned itself into a profitable automotive technology company in the areas of performance, digitalisation, and electrification.

Recent growth has been driven by high-profile programmes and partnerships in the fast-evolving intelligent transportation space, yet repositioning the company at the heart of a transportation revolution requires concerted and consistent communications – and that’s where we come in.

Our objectives

As part of retained services in PR and communications, primarily, our objectives have been:

1. To support Cosworth’s in-house team to help gain positive media coverage for the company’s present-day activities
2. To provide internal communications support through newsletters at a time of business growth and acquisition
3. To generate content that supports the marketing and sales functions across the entire business, including website, case studies, brochures, advertorials, and product assets
4. To supply strategic corporate communications counsel and activity reporting directly into the Marketing Director and CEO
5. Where needed, to offer graphic design and video production services to support marketing and sales efforts
6. On a regular basis, to support social media campaigns and content to increase follower numbers and engagement on Cosworth’s channels

Our solution

Our working partnership with Cosworth utilises the complete spectrum of our services, covering content, communications, campaigns, and on-event support. As a retained account, we develop our offering on a weekly basis, driven by the needs of the business, while also maintaining longer-term strategic input. No two days are the same.

We have developed a push-pull approach to PR and communications, using the power of Cosworth’s partnerships, such as those with Aston Martin and Gordon Murray Automotive, to generate reactive and proactive media opportunities.

Taking a view of corporate reputation management, we keep our finger on the pulse of latest news and trends to ensure Cosworth remains involved in relevant media conversations, either through feature content, thought leadership or opinion. Everything we do for Cosworth revolves around maintaining and enhancing public sentiment of the brand.

Traditional PR is balanced with digital support to create a rounded set of services that gets the right content to key audiences in the format that resonates the strongest. There is no one-fits-all solution, but a familiarity with the company’s past, present and future direction allows us to create a multi-tiered solution that works for all of Cosworth’s stakeholders.