When you think Cosworth, you will invariably think of motorsport. And while our involvement with the company started out in the high-octane world of Formula 1, we have evolved our support in line with the needs of the Cosworth business.
The Cosworth name has long been synonymous with technological prowess and high-performance. The company led the way with pioneering innovation in motorsport and has since transitioned itself into a profitable automotive technology company in the areas of performance, digitalisation, and electrification.
Recent growth has been driven by high-profile programmes and partnerships in the fast-evolving intelligent transportation space, yet repositioning the company at the heart of a transportation revolution requires concerted and consistent communications – and that’s where we come in.
As part of retained services in PR and communications, primarily, our objectives have been:
Our working partnership with Cosworth utilises the complete spectrum of our services, covering content, communications, campaigns, and on-event support. As a retained account, we develop our offering on a weekly basis, driven by the needs of the business, while also maintaining longer-term strategic input. No two days are the same.
We have developed a push-pull approach to PR and communications, using the power of Cosworth’s partnerships, such as those with Aston Martin and Gordon Murray Automotive, to generate reactive and proactive media opportunities.
Taking a view of corporate reputation management, we keep our finger on the pulse of latest news and trends to ensure Cosworth remains involved in relevant media conversations, either through feature content, thought leadership or opinion. Everything we do for Cosworth revolves around maintaining and enhancing public sentiment of the brand.
Traditional PR is balanced with digital support to create a rounded set of services that gets the right content to key audiences in the format that resonates the strongest. There is no one-fits-all solution, but a familiarity with the company’s past, present and future direction allows us to create a multi-tiered solution that works for all of Cosworth’s stakeholders.
What we achieved
Over the years, we have worked with Cosworth to create memorable moments that have celebrated the company’s heritage while promoting its future direction.
During its last F1 participation, drivers Nico Hülkenberg, Bruno Senna, Karun Chandhok and Christian Klien all made visits to the company’s Northampton HQ for media activities.
In 2015, we worked with the UK government press department to welcome then Prime Minister David Cameron to open to company’s Advanced Manufacturing Centre.
We worked with the BBC Panorama team to produce a segment, presented by Clive Myrie, from the facilities.
Celebrating the company’s 60th anniversary in 2018, we brought a varied group of media to Northampton to tell its story to a UK audience, including coverage on BBC, ITV, Reuters, Top Gear and more.
More recently, partnerships with Aston Martin have seen pan-European media visit the factory for insight into the Valkyrie program, while DriveTribe have filmed exclusive content with our support and supervision.
Power of the Partnership
By working with us, Cosworth has been able to depend on a versatile and responsive agency at a time of intense change.
We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.
We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.
Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.
This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.
CEO & Founder, rEvolution
CEO & Founder, SQN
Director & COO, SQN