D-BOX, a world leader in haptic and immersive entertainment, has appointed UK-based agency SQN to provide PR and communications support on a global basis, following a competitive pitch.

The Montreal-headquartered technology company, long known for its innovative work in motion- coding for movie theatre seating, has brought in SQN to promote its diversified sim racing and esports offering.

The company is the first to be licenced by automotive governing body, the FIA, to supply haptic systems for racing and automotive simulation, and road safety.

SQN’s remit will cover media relations, PR and communications campaigns, social and digital content, as well as influencer and stakeholder relations within the sim racing and motorsport community.

D-BOX Vice-President of Marketing and Communication, Stéphane Vidal, said: “SQN’s credentials in the technology and sport industries are ideally suited to our needs, as we rapidly grow the D- BOX offering to the passionate and tech-savvy esports and sim racing community. In being the first officially FIA endorsed haptic immersive system offered on the market, we needed a communications partner that has the breadth of experience and reputation to match our growth plans and aspirations. I am sure, in SQN, we have just that.”

SQN’s Managing Director, Chris Hughes added: “We are delighted to be working with the D-BOX team, delivering against a versatile global brief that has the sim racing community at its heart. D- BOX is well known for its application of haptic and motion technology to the world of entertainment with both movie theatre seating and home entertainment. The continued diversification of this innovative technology into racing simulators – with endorsement by the FIA – is particularly exciting with our motorsport and automotive background, and our recent focus on esports and sim racing. We look forward to repaying the faith of Stéphane and his team.”

About D-BOX
D-BOX creates and redefines realistic, immersive entertainment experiences by moving the body and sparking the imagination through motion. D-BOX has collaborated with some of the best companies in the world to deliver new ways to enhance great stories. Whether it’s movies, video games, virtual reality applications, themed entertainment or professional simulation, D-BOX creates a feeling of presence that makes life resonate like never before.

D-BOX Technologies Inc. (TSX: DBO) is headquartered in Montreal, Canada with offices in Los Angeles, USA and Beijing, China. D-BOX.com