SQN Logo White Small

Digital Disruption in Sport with IBM, Tata Communications and Alcatel-Lucent Enterprise (podcast part.1)

January 23, 2020

This week we’re back with the first podcast of 2020! Last year was quite ad hoc in terms of regularity but from now on you can expect a new episode every week, with some great guests lined up.To kick things off we go back to our birthday event in December and the Digital Disruption panel, hosting by our CEO Claire Ritchie-Tomkins. A panel on which we were able to bring together some big technology brands who have been involved in sport for many years to provide some fascinating insights. They were

  • Sam Seddon – Wimbledon and RFU Client & Programme Executive, IBM
  • Bijaya Basu – Head of Sponsorships, Tata Communications
  • Grant Dall – Global Alliance Manager for NTT, Alcatel-Lucent Enterprise

But before we got into the panel, Dan McLaren and Chris Hughes took some time to go through a few of the headlines that have attracted interest in the sports tech industry so far this year. Each week our aim is to offer some insight and discussion around these key topics, helping to provide you with an understanding and curate what you need to know. Whether it be Instagram hiding likes, Liverpool FC successfully launching memberships on YouTube or a new sports tech hub opening in London. It’s all here.

This week is part 1 of the panel with our guests talking about their involvement and experiences within sport. How the technologies they produce help solve problems, with the aim for teams and events to be more successful and fans to get the ultimate experiences.

Something Quite New – Digital Disruption in Sport, part 1

IBM started working with Wimbledon in 1990 and launched the first Wimbledon.org in 1995. Since then the partnership has become one that is closely intertwined, with new technologies tested to create better and deeper fan experiences every year.

ALE worked with pro cycling outfit Team Dimension Data (now NTT Pro Cycling) to initially help them track everything that moved, whether it be water bottles or bike parts. Enabling the team to know where everything was at any time and making logistical decisions easier.

And Tata Communications have been involved in sport for almost a decade through Formula One*, The European Tour and MotoGP. Bijaya explains how they work on getting live feeds from races all round the world to remote production teams with minimal delays. Saving time and money for the rights holders, and delivering other products on top of this technology to create the ultimate fan experiences.

You can listen to the podcast on the player below or head to Apple Podcasts, Spotify, Google Podcasts or whatever platform you listen to on by searching for ‘Something Quite New’. Or via the links below

*Tata Communications was the Official Connectivity Provider of Formula 1® between 2012 and 2019. Tata Communications was also the Official Managed Connectivity Supplier to Mercedes-AMG Petronas Motorsport, and Official Digital Transformation Partner to ROKiT Williams Racing until the end of the 2019 season.


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN