The River & Rowing Museum has appointed PR, communications and sponsorship specialists, SQN, on a retainer basis in the lead up to its 25^th anniversary in 2023. 

The River and Rowing Museum, which was officially opened by Queen Elizabeth II in 1998, is located riverside in the heart of picturesque Henley-on-Thames – close to SQN’s headquarters -and welcomes over 114,000 visitors each year. 

The museum has enlisted the services of SQN to help reach and engage with a new audience and share the rich history and culture housed within its walls as it looks towards its 25^th anniversary in 2023. The museum aims to become the trusted and authoritative source on the River Thames and rowing in the UK, which SQN will play a crucial role in executing. 

The museum brings together art, history, and sport in a series of beautiful galleries and exhibitions, including two permanent galleries devoted to the river, rowing, and history of the local town. It is also the UK’s only gallery dedicated to the world-renowned British artist, John Piper.  

The enchanting Wind in the Willows exhibition attracts visitors of all ages as it brings the iconic book by Kenneth Grahame to life with 3D models and interactive elements, including an hourly story-time session. 

The River & Rowing Museum Interim Business and Finance Manager, Katy Ford, said: “The River & Rowing Museum is excited to bring SQN on board as our PR and communications agency. Although 2023 may seem a little far down the river, it’s important we are all pulling in the same direction so we can look ahead with excitement towards our 25^th anniversary year. We believe that SQN will become a trusted partner of the museum, and we look forward to working together to bring our ambitious plans for the weeks, months, and years ahead to fruition.” 

SQN Managing Director Chris Hughes said: “We’re very excited to be working with the River & Rowing Museum, as we seek together to strengthen the venue’s reputation as an independent art, culture, family, and education attraction. It’s a wonderful venue within Henley-on-Thames, attracting thousands of visitors from far afield, and with something to suit everyone. We are delighted to have the opportunity to help the museum build towards its 25^th anniversary celebrations – and beyond – and to celebrate all that is so wonderful about river and rowing in the UK.”