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How 5G will affect sport and why OTT will overcome it’s teething problems

January 30, 2020

Last week we published the first part of our panel session on Digital Disruption in Sport, with expert views from Grant Dall (ALE), Bijaya Basu (Tata Communications) and Sam Seddon (IBM).

This week we take a look with them at some issues currently affecting sport including the roll-out of 5G and how that will affect the spectator experience, why OTT has experienced the teething problems it has and what is happening to change it – including Tata becoming a partner to Amazon Prime – and how tech companies are working to better market their solutions and use sponsorship to tell their stories.

You will also hear the latest sports tech news which this week includes;

  • Vine co-founder launches new 6-second video loop app, Byte.
  • 5G is coming to Stamford Bridge with new shirt sponsorship deal with Three
  • And Spotify eyes sports as the next big move in podcasting

Subscribe to hear ‘Something Quite New’ each week as we explore how technology is impacting on sport and speak to those at the forefront of this movement. Next week we’ll be talking esports with Fnatic, ESL and Renault F1 – again from our December birthday event.

Spotify: https://open.spotify.com/show/1CuvDQkHW5Ov7cDPrLFojB

Apple: https://itunes.apple.com/gb/podcast/something-quite-new/id1457259219?mt=2

Google: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy85MTBmNmNjL3BvZGNhc3QvcnNz

And other good podcast destinations.


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN