Addressing business and consumer needs for digital data storage on media including hard disk drives, optical discs, flash drives, SSD and even tape, Imation serves markets through brands including Imation, TDK Life on Record and Memorex.

Imation sought help from SQN to maximise the impact of an existing sponsorship in F1, while planning a transition to a new partnership to address the needs of its changing business. After an extensive investigation and consultation, SQN created and helped to activate a highly successful, award-nominated partnership with MTV, involving extensive channel sales and consumer promotion as well as VIP hospitality.