News & Insights

Access all areas – opening doors to the next generation

There should be no barrier to follow your dreams. Whether it’s race, gender, disability (visible or otherwise), sexuality or personal background, we all have a duty to promote inclusivity in all areas of society. Motorsport is firmly rooted in the DNA of SQN. Within our team there is a wealth of talent that has been […]

Perspectives on Silverstone

What a race! What a weekend! Forget George Russell’s head-turning performance in qualifying, Charles Leclerc’s mighty effort in the race or *that* encounter between Lewis Hamilton and Max Verstappen, there were plenty of Silverstone stories away from the on-track action. For SQN, Silverstone marked an important moment as we returned to face-to-face client hospitality for […]

Pride and no prejudice

This past weekend, SQN’s Reece Mowlem had the pleasure to attend the Goodwood Gathering of Goblins 2021, an electric racing event run by Greenpower Education Trust, a charity for which SQN are the official communications partner. Here he shares his experience from the event. Greenpower’s goal is to engage young people in STEM through a hands-on, practical motorsport challenge, and show […]

Eat, Sleep, Tweet, Delete

HERR WE GO AGAIN… The Sun shouts on its home page, so pleased with themselves at the pun that they’ve used it twice in different stories. Yes, here we go again. Not so much the fact that England, still agonisingly waiting for ‘it’ to come home, are set to play Germany in the Round of […]

Engineering positive change for women

SQN’s Carrie Mathieson discusses her experience of male-dominated industries Engineering has always played an influential role in my life. As the daughter of an electrical engineer, my family moved across the UK in my childhood as my dad took on new roles within the industry. Both directly and indirectly, engineering introduced us to different communities […]

Toucan brings SQN into the nest for global PR brief

SQN has been appointed by fintech start-up Toucan to provide PR and communications services following a competitive pitch process. Toucan’s mission to make giving fun, flexible and accessible for all is set to revolutionise the charitable giving space by creating a community of like-minded donors who develop their own bespoke portfolio of charities and causes. […]

Ronaldo Takes Fizz out of Coca-Cola Deal

Tuesday 15th June 2021 was a career-defining day for Cristiano Ronaldo. The Portuguese striker became the top goal scorer in European Championship history with his brace against Hungary. For many though, it was his 10 seconds of action in the pre-event press conference that might well leave the longer-lasting legacy. Sternly eyeing up the fizzy […]

Christian Eriksen: Where was the compassion in the communications?

No-one likes dealing with a crisis. Sudden, unexpected incidents, reputation-threatening, sadly sometimes even life threatening. Crises happen, yet they rarely play out as planned, no matter how many potential scenarios you’ve considered, or meticulous responses you’ve prepared. You cannot be ready for every single permutation or variable, however adept you are at crisis management. Whenever […]