OUR INSIGHTS

Safeguarding your sponsorship deals

We hate to be the bearers of bad news, but sponsorships don’t always go to plan, and preparing for this prior to putting pen to paper will ensure that both parties are in the best shape possible to deal with any negative situations that may occur over the duration of the deal.

The Power of Sponsorship

Sponsorship is a fast-growing industry, but how can you exploit its full potential? The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. […]

The Resurgence of the Power of Creativity

According to Microsoft’s Paul Davies, the last few years have seen technology taking a lead within marketing. Is data and an ever more complex MarTech stack in danger of overpowering the art of storytelling? Is marketing becoming a race to the bottom where two much emphasis is place on efficiency rather than effectiveness? In our […]

Putting a value on esports data

Esports is rightly seen as a data rich environment due to the digital nature of the industry. This makes it very appealing to technology companies coming in to work with teams and competitions but how well is it being used and what opportunities remain? Teams have access to their players data whilst the platforms and […]

The challenges and opportunities facing esports

Over the last few years we have seen not only the rise of esports into the mainstream but the very blurring of the lines between esports and sports have become harder to diserne. Previously we’ve spoken on here about releasing the potential for sponsorship in esports, but that can be easier said than done with […]