News & Insights

Micron CPG Lexar Rally Spain Hospitality Programme

Highlights from Micron CPG’s biggest Lexar WRC Hospitality event of 2015: Rally Spain. With over 70 guests in attendance, Sine Qua Non managed the entire process from conception to reality. Six days of activities included Lexar business meeting and networking opportunities, exclusive VIP WRC stage viewing, local Spanish culture and finally, a once-in-a-lifetime co-drive in […]

Micron CPG Lexar Rally Australia Guest Programme

Last month Sine Qua Non International took four prize winners from France and Germany, as well as five business customers, along to WRC Rally Australia for an exciting guest programme. The trip forms part of Lexar and Micron CPG’s sponsorship activation and hospitality programme, an extension of the Official Supplier deal which commenced at the […]

The Social Video Sports Revolution

Facebook is the social media platform that has best embodied the shift of the online video landscape and the myriad businesses that have, as a result of harnessing this new social video standard, rejuvenated their isolated audiences. On a collective scale, engaging sports fans the globe over and the billions in revenue they contribute each […]

Tech and Automotive Sectors Continue to Sync

As Cars Become Computers, Where Do We Stand? Walk into this year’s IAA Frankfurt Motor Show and you wouldn’t be judged for mistaking it as a tech-convention. The focus is irrefutably upon the cyber-vehicle, computerisation of the car being the current obsession with forward-thinking manufacturers the world over. Everything is electronic, hybridised and computer-chipped to […]

Takeaways: Digital Henley

  SQN’s Digital Marketing Executive Rob Horne (@rch_93) headed along to the second ever Digital Henley networking event and expert discussion – here are his “Takeaways” from the evening. So what did I learn from last night’s Digital Henley: “Technology & Your Brain”, held at the Red Lion Hotel and hosted by our friends over […]

Title Rights: Naming a stadium is just the start

In recent years, the popularity of naming stadia has grown – as both a marketing and partnership activity – with many successful examples worldwide. As soon as something is built, the bids to name it come flying in. And once those deals expire, the process starts again. This week it was announced that Cardiff’s Millennium […]

Land Rover goes grassroots for Rugby World Cup sponsorship

SQN CEO Claire Ritchie @MsRichTea discusses how sponsorship is about more than just putting two entities together – it’s about matching brand attributes and a common vision to create win-win partnerships.  I was pleased to read the recent news of Jaguar Land Rover (JLR)’s sponsorship of the Rugby World Cup (RWC), which the auto manufacturer is already […]

Takeaways: London to Paris cycling trip

Takeaways is a new feature of the SQN blog where one of the team talks about what they learned at a recent event, be it motorsport, technology or something else altogether. PR and Communications Coordinator Matthew Perryman (@mflperryman) tackled a pilgrimage journey to cycle from London to Paris to soak up the end of the Tour […]

Big data brings new Dimension to #TDF2015 experience

Whether watching beside some vertical Pyrenean tarmac or at an office desk cursing buffer speeds (it’s for research, honest), nothing captivates a cycling fan like a stage of the Tour de France. It takes a special sort of fan dedication to enjoy six hours of guys pedalling up and down roads, especially as broadcasting of […]