News & Insights

How to Power a Brain

SQN’s Digital Marketing Executive Rob Horne @rch_93 reflects on what lifestyle fuels his ideal work day.  I had done no exercise for around two weeks (usually going for multiple runs in that time and even, sometimes, being quite fast!) and was feeling less creative around the office. My efficiency was dwindling, my initiative was inhibited, […]

Earth Day – SQN team as animals

Today’s Google Doodle features a quick environmental quiz for Earth Day called “Which Animal Are You?” Clicking on this year’s Earth Day logo (or searching for “Earth Day quiz”) presents one of the Internet’s favorite pastimes: a totally scientific and 1,000% accurate personality quiz. Take the time to answer a few questions to determine and […]

Five signs you might be the perfect PR person

Recently, we put our heads together and submitted our idea of What’s the best personality for PR? as asked by the PR Moment. It got us thinking, while excellent storytellers are all well and good, but what kind of personalities traits would hit us for six? It’s a given that PROs require traits that appreciate […]

Join our Team

Job Opportunity – PR and Communications Co-Ordinator An opportunity has arisen to be part of a small but thriving PR team at Sine Qua Non International, a full service agency in Henley-on-Thames, UK. Sine Qua Non is looking for an experienced PR and Communications Co-Ordinator to support its work with a number of globally renowned automotive, […]

(iPhone) video killed the DSLR

SQN’s Digital Marketing Executive Rob Horne @rch_93 talks about the shift in production value with the advent of iPhone 6 and other high-quality, small footprint cameras for capturing video.  Mixing work with pleasure is something of a holy grail but when it comes to technology, it’s an absolute must. I’ve always been intrigued by the camera […]

Why size doesn’t matter in sponsorship

SQN CEO Claire Ritchie @MsRichTea discusses the power of sponsorship as a centre piece of marketing strategy to drive the value of the brand.  I was really interested to read an article in UAE’s Khalee Times last week about the brand value of Emirates Airline having grown to a massive $6.6 billion and the company reaching […]

SQN and Lexar shortlisted again, in UK Sponsorship Awards

  Sine Qua Non and Lexar has been shortlisted for yet another award for its partnership with the World Rally Championship, this time with the UK Sponsorship Awards. Lexar and Crucial, both consumer products by global technology brand Micron, are official technology partners to the World Rally Championship and provide innovative solutions to capture, store […]

Speed reading follow up

Last year we blogged about an app that enables everyone to read like Short Circuit’s Johnny 5 and now Honda have used the same “Optimal Recognition Point” to produce a clever, simple advertisement. Check it out below. The ORP is just left of the centre of each word and is the best point for our […]