SQN CEO Claire Ritchie @MsRichTea discusses how sponsorship is about more than just putting two entities together – it’s about matching brand attributes and a common vision to create win-win partnerships. I was pleased to read the recent news of Jaguar Land Rover (JLR)’s sponsorship of the Rugby World Cup (RWC), which the auto manufacturer is already […]
Takeaways is a new feature of the SQN blog where one of the team talks about what they learned at a recent event, be it motorsport, technology or something else altogether. PR and Communications Coordinator Matthew Perryman (@mflperryman) tackled a pilgrimage journey to cycle from London to Paris to soak up the end of the Tour […]
Whether watching beside some vertical Pyrenean tarmac or at an office desk cursing buffer speeds (it’s for research, honest), nothing captivates a cycling fan like a stage of the Tour de France. It takes a special sort of fan dedication to enjoy six hours of guys pedalling up and down roads, especially as broadcasting of […]
The summer of sport is in full swing: Wimbledon, the Ashes, the British Grand Prix, Tour de France and the Open just around the corner. To name but a few of the sporting events that frequent the front and back pages, as well as news feeds and websites during the warmer months. Timely, then, was […]
Sine Qua Non International assisted in social media management and video production for the 176th Henley Royal Regatta. Digital Marketing Executive Rob Horne (Instagram: robchorne / Twitter @rch_93) reflects on the experience of bringing one of Britain’s oldest sporting and social events into the digital age.
Henley Royal Regatta runs annually in the first week of July and has been one of the country’s most distinguished sporting and social events since its first iteration in 1839. With its sea of rowing club blazers and woven boater hats, there is a great heritage to Henley. The Stewards are responsible for treading the […]