Lexar – WRC Videos


  • To illustrate Lexar’s involvement in the Championship
  • To help promote Lexar’s products working in the toughest of environments
  • To push the activation of Lexar’s sponsorship deal


  • Creating engaging and attractive highlights and social media videos
  • Production of video case study to showcase why Lexar partnered with the WRC
  • Videos exported in a perfect codec to be easily uploaded to Lexar’s social media channels


  • Raised awareness of Lexar’s sponsorship
  • High quality social media content created
  • Video content from the WRC social media videos was utilised in other Lexar product campaigns