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Melanoma Fund partners with SQN for sport PR drive

November 3, 2022

The Melanoma Fund, a charity that raises awareness on how to prevent and detect skin cancer, has recruited the services of Henley-based agency SQN to boost its sport-focused PR efforts.

The charity, founded in 1999, delivers national prevention campaigns, particularly for those in sport and outdoor recreation. It aims to ‘make sun protection famous’ to tackle the rapid rise of melanoma and skin cancer diagnoses. Melanoma is the fifth most common cancer in the UK, accounting for 4% of all new cancer cases.

The Melanoma Fund’s campaigns provide tailored sun protection resources, helping groups and individuals raise awareness of sun protection within their specific sector. The charity works with leading organisations, teams of medical professionals, and ambassadors who help to craft its messages for accuracy and relevance, expand its reach, and generate industry credibility.

SQN, whose mission is to showcase and drive the power of purpose-led partnerships in sport, will support Melanoma Fund CEO, Michelle Baker to strengthen the charity’s presence in sport through a bespoke ‘sunguard’ ambassador campaign, and sustained content and communications plan.

Melanoma Fund CEO Michelle Baker said: “I joined the charity in 2014, working closely with the founder Harry Townsend, expanding this family-run charity into a national concern, which has been both rewarding and exciting. With our new focus on sport and outdoor recreation, I am delighted to be working with the team at SQN to take the Melanoma Fund and its campaigns boldly forward into the next chapter.”

SQN’s Managing Director Chris Hughes said: “We are delighted to be working with the Melanoma Fund to further the wonderful work that has already been done by Michelle and her team in raising skin cancer awareness. As the charity strengthens its focus within the sport sector, we are looking forward to utilising our knowledge and expertise of this industry to help the charity grow, and most importantly, enhance the Melanoma Fund’s mission of making individuals aware of the risks of UV exposure.”

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