Micron CPG / Lexar

Operating in a fiercely competitive market with its Lexar and Crucial brands, Micron CPG were keen to explore partnership opportunities that would help the business to engage with channel partners and consumers and ultimately drive revenue through greater recognition and affinity.

SQN investigated a number of potential partnerships and ultimately Micron decided to become an Official Partner of the WRC, providing memory and workflow solutions to the championship promoter in ensuring the most efficient delivery of exciting TV coverage as well as supporting the professional photographers that cover the series.

SQN is charged with the creation and delivery of the activation programmes that continue to make the partnership successful, including hospitality programmes used in developing relationships with channel partners, consumers and photographers.