As a leading provider of innovative storage solutions and software for a global customer network to store, manage, protect and retain their corporate data, NetApp has been active in sports partnerships for a number of years.

A long-term partnership with Lotus F1 ended in 2013 when NetApp partnered with Sauber F1 Team, while multiyear title sponsored cycling team NetApp-Endura made an impressive Tour de France 2014 debut.

SQN worked with the UK and EMEA market teams on a number of sponsorship-related activities to define, deliver and evaluate sponsorship programmes ranging from conceptual development support and F1-related sales-driven campaign collateral through to a detailed evaluation of the Team NetApp cycling partnership.