Content & Campaigns
Truly creative and engaging content is the life blood of any marketing campaign. But content alone is not enough. The key is leveraging it to initiate conversations, deliver experiences, build relationships and trigger those eureka moments when your audiences realise that you are their answer. That it’s not just your story, but theirs too.
At SQN we have extensive experience managing campaigns for globally renowned brands, and are always able to bring creative ideas, strategic insight and deliver impactful results on time and on budget. We can help you with:
- Developing fully integrated campaigns from initial idea and strategic planning through to tactical execution and KPI reporting
- Social media planning, content and delivery
- Graphic design from simple imagery to a full brand makeover
- End-to-end video production and multimedia animation
- Website strategy and design
- Remote and in-person events
- Case studies, blog articles and eBooks
- In fact, any combination of old school print and new school digital
- All supported by detailed campaign analytics and reporting
Let us help you bring your story to life and tell it to the people who need to hear it.
Communications & PR
When it comes to PR and comms, the days of simply writing a press release are long gone. Whilst many of the traditional elements remain important, messaging in today’s world needs to resonate with multiple audiences through myriad channels. It requires a multi-layered and targeted approach where an experienced guide is paramount.
At SQN we understand that building and managing a respected reputation is never an easy task. It takes time, effort and a clear strategy. And you need to be in control of the agenda with each and every one of your audiences. We can help you with:
- Creating a fully integrated communications and media strategy
- Public and media relations
- Influencer and analyst relations
- Reputation and crisis management
- Messaging strategy
- Content planning and development
- Channel strategy and management
- Events and hospitality
- Media monitoring and metrics
Managing influencer relations is a confusing and perilous road to travel… unless you know the way. Let SQN help you navigate your media engagement and ensure that when your story gets out, its headline news.
Sponsorship is often thought of as out of reach to smaller companies or a vanity project for larger ones. On the contrary, sponsorship is a core marketing activity that supports, provides context and adds value across the entire tactical marketing mix. And done right, it can be a highly cost-effective activity for businesses of all sizes.
At SQN we have an expert understanding of how to deploy sponsorship at global, regional and local levels as a tool for brand and business growth. We can help you:
- Develop an overarching sponsorship strategy all the way from initial business case development to full integration into your business plan
- Identify and secure the right partnership agreements for complete brand synergy
- Create the context for a relevant and sustainable story to engage your audiences
- Activate and seamlessly integrate sponsorship activities with your planning cycles, all customer touchpoints across your business and of course your broader marketing activities
- And our experience in the development of sponsorship evaluation models allows us to help you understand and measure both the tactical KPIs and the full strategic impact of the campaign
So, whether you’re a global player, a growing challenger brand, a tech start-up or a small local enterprise, we can help you harness the power and reach of sponsorship to make your next big breakthrough.