In December 2012, Sine Qua Non was engaged by Hyundai Motor Europe to manage public relations and marketing for the newly-formed Hyundai Motorsport GmbH, created to run Hyundai’s World Rally Championship team.
In 2013, the rally team’s foundation year, SQN supported HMSG from both its UK office and HMSG’s new base in Alzenau, Germany. We continue to be HMSG’s only PR support agency and work directly with its in-house PR, Marketing and Hospitality teams
SQN’s team has provided ongoing strategic council, crisis communications and reputation management as well as content development and distribution for PR and marketing, engaging audiences through all relevant channels including web, social media platforms and traditional media relations in the World Rally Championship since 2014.
Within this wide remit, projects have ranged from support for major events such as the team launch and facility opening through to the end-to end production of bespoke team collaterals, from press release development and global website translations through to on-site support at World Rally Championship events.