ShoreTel is a fast-growing provider of “brilliantly simple” unified communications solutions based on its award-winning IP business phone system.

With previous experience of how effective a well-directed sponsorship can be, the ShoreTel management team was quick to realise the potential of an Official Supplier partnership with Williams Grand Prix Engineering, the business behind the Williams F1 team.

ShoreTel relied heavily on SQN to define and drive the activation of the partnership, our involvement extending across the service portfolio of sponsorship, content, conversations and experiences.

SQN constructed and negotiated the original partnership agreement, defined and managed the launch event and hospitality activities, developed content to engage customers, channel partners and company salesforce, as well as initiating Shoretel’s EMEA social media activity.