TOYOTA GAZOO Racing Europe
To assist TGR-E (formerly TMG) in strengthening its position as a world-leading test and development centre, Sine Qua Non was tasked with producing a comprehensive 2014 media guide as part of its ongoing partnership with the company.
TGR-E is responsible for running the race-winning FIA World Endurance Championship TOYOTA Racing team on behalf of TOYOTA Motor Corporation, as well as its own customer programmes. TGR-E uses its motorsport involvement to showcase its range of cutting-edge facilities, which are utilised by companies throughout the automotive and engineering industries and beyond.
For creation of the 2014 media guide, Sine Qua Non managed the entire production process from content planning, interviews and copywriting through to design and print management.
With a limited print run for selected media at FIA World Endurance Championship events, including the Le Mans 24 Hours, TGR-E also used Sine Qua Non’s digital communications capabilities to develop a fully interactive online version. The online version includes embedded YouTube videos, Vines and integrated hyperlinks to the TGR-E website, driver social media accounts and its TOYOTA Racing and GT86 sub-sites.
In TGR-E’s 35th year of operation, the media guide also celebrated TGR-E’s current motorsport involvement as well as its decorated history in World Rally, Safari Rally, Formula One and Endurance Racing.