Yale MotoGP Partnership
Challenge:
- To identify a platform that Yale could associate with to drive the messages of technical innovation and provide interesting case study materials
- To increase prompted awareness in the European markets
- To build relationships with the dealers and drive business
Solution:
- SQN identified MotoGP as an ideal platform to partner with Yale
- MotoGP have a real need for forklifts in their on-event operations so in addition to the brand attributes, it was a meaningful, relevant and value add alliance
- Yale received a set of marketing assets from Dorna which they are able to use in their communications with dealers, employees and customers
Result:
- Raising prompted awareness for Yale
- EngagingΒ dealer channel
- Improving PR performance across EMEA with fresh, relevantΒ content