Yale MotoGP Partnership

Challenge:

• To identify a platform that Yale could associate with to drive the messages of technical innovation and provide interesting case study materials
• To increase prompted awareness in the European markets
• To build relationships with the dealers and drive business

Solution:

• SQN identified MotoGP as an ideal platform to partner with Yale
• MotoGP have a real need for forklifts in their on-event operations so in addition to the brand attributes, it was a meaningful, relevant and value add alliance
• Yale received a set of marketing assets from Dorna which they are able to use in their communications with dealers, employees and customers

Result:

• Raising prompted awareness for Yale
• Engaging dealer channel
• Improving PR performance across EMEA with fresh, relevant content