SQN Logo White Small


October 13, 2020

Purpose is a word that we’ve been hearing a lot recently, as companies look ahead with caution to 2021. This period of sustained disruption and turbulence looks set to continue, yet we are seeing signs of tenacity and ambition among organisations determined to take back control of their own destiny. Of course, there are industries whose futures are governed by the global response to the pandemic and its after-effects, but this year has offered an opportunity – welcome or not – for reflection and reaffirmation of company goals.

Purpose is, in essence, realising a company vision by putting principles, morals and a drive for positive societal change at the heart of the operation. It’s not box-ticking PR, nor simply adding a section to your website, it requires meaningful action across the entire business – internally and externally – and has to be sincere.

Sponsorship is an area where companies can showcase their intentions in a truly credible and impactful manner. There are opportunities galore. Whether it’s supporting young people into STEM, nurturing grassroots talent, or contributing towards societal or environmental issues, all of this is possible with the right purpose-led partnership.

If you’re planning for 2021 and need some direction, why not drop us a line.


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN