SQN Logo White Small

Releasing the potential for sponsorship in esports – Report

October 23, 2019

Over the last few weeks we’ve been talking about different opportunities within the esports industry that we feel you should be taking into consideration when thinking about sponsorship.

This follows on from our series on the ‘power of sponsorship‘ and ‘sponsorship measurement‘ – both of which can still be downloaded by hitting the buttons on the right of this article now.

Esports has become one of the most exciting industries to be part of over last 2-3 years and barely a conference goes by, especially within the sports industry, that doesn’t include at least one session on the topic.

But will the reality match the hype?

There is no definitive way to tell, but the steady growth to this point rather than any sudden ascent shows that there is a solid base to build upon. And the audience is a passionate one that will be around to support the games, and by extension esports, for years to come. 

The report we have written is by no means an exhaustive historical narrative of the industry but instead highlights some of the considerations and opportunities that we see for brands who are looking to enter into esports. 

If you have any feedback or like to get in touch to discuss this or any other projects we may be able to help with you can do so via hello@sqn.agency or on Twitter @sqnagency.


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN