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Speed reading follow up

February 20, 2015

Last year we blogged about an app that enables everyone to read like Short Circuit’s Johnny 5 and now Honda have used the same “Optimal Recognition Point” to produce a clever, simple advertisement.

Check it out below.

The ORP is just left of the centre of each word and is the best point for our brains to decipher each word at a glance – much in the same way that our brain can recognise jumbled words as long as the first and last letter is in its correct position.

This method of reading can allow you to hit speeds of anywhere between 250 to 600 words per minute. Or read this blog post in less ten seconds. 

Sarah Byles is a 25-year-old New Zealander obsessed with coffee, rallying, the correct pronunciation of Hyundai and inventive Twitter accounts. Follow her on Twitter @sarahbyles


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN