Sponsorship is a fast-growing industry, but how can you exploit its full potential?
The sponsorship industry is at all-time high.
The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory.
Two-thirds of respondents believe brands are now considering sponsorship as an essential part of the marketing mix.
The perceptions of sponsorship are changing for the better and, so too, are the unquestionable benefits that can be derived when activated correctly.
Gone are the days of sponsorships being a chairman’s whim or marketer’s plaything. When done correctly, with specialist agency support and delivering against clear business metrics, sponsorships can transcend the marketing mix.