SQN Logo White Small

Sponsorship measurement is more important than ever

August 19, 2019
Sponsorship is a powerful tool for many organisations. The European Sponsorship Association (ESA) recently announced that the European sports sponsorship sector was worth over $20 billion* in 2018, representing the third successive year of growth.
With this increase in the sector value, it must surely follow that those businesses investing more into sponsorship are experiencing the positive impact it brings to their bottom line.
Therefore, it seems timely to consider the factors impacting on the success of sponsorship measurement, as this is an area that many brands and rights holders find difficult to get right.
Here at SQN, as a sports sponsorship agency with nearly 20 years experience, we feel that the basis to effective measurement is being clear on your sponsorship objectives from the very beginning.
We’ve outlined three areas (below) to consider when thinking about sponsorship measurement. On Thursday we’ll take a look at the first one, the lifecycle of a sponsorship.
*source: https://sponsorship.org/wp-content/uploads/2019/04/2019-ESA-Sponsorship-Market-Overview.pdf
Find out more about The Power of Sponsorship by downloading the mini-report below.


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN