SQN 2019 momentum

  • Experienced leaders Andy Westlake and Keith Taylor join advisory board
  • Alliances with The Exordium Group and SpeedShare provide truly global coverage for clients in the technology, automotive and sports industries
  • Sine Qua Non is intent on helping brands exploit the convergence of these three global industries through content, experiences, partnerships and insight

SQN continues to build momentum into 2019 as it helps clients capitalise on the opportunities presented by digital communications and sport

Sine Qua Non (SQN) is delighted to announce changes that will further energise recent momentum, as the business expands and offers greater value to clients internationally.  With a number of recent client successes harnessing the power of digital technologies to connect sports with both fans and brands, the renowned PR, communications and sponsorship agency has cemented these steps to help clients capitalise on the convergence of technology, sport and automotive.

Advisory board appointments of Andy Westlake and Keith Taylor bring a wealth of experience and insight that further strengthens an existing team that includes CEO Claire Ritchie-Tomkins, Client Services Director Chris Hughes and Head of Digital Dan McLaren. Westlake, formerly CEO at FastTrack and currently Chairman of the European Sponsorship Association, is a veteran of the sponsorship industry. Taylor has extensive board level experience in the technology sector at companies including CSC and Oracle and is currently on the board of several digitally-enabled businesses. Between them they bring new perspectives as well as established best practice management and governance.

SQN has always served international clients in local markets in every region around the world, but new alliance partnerships with The Exordium Group, based in the US and SpeedShare, located in Hong Kong, provide a truly global perspective. With local teams in the US, Europe and Asia, the three partners can ensure integrated and consistent delivery of regional and global communications and sponsorship initiatives.

The partners not only offer comprehensive geographic coverage, but also form a formidable strategic fit in terms of sector focus. SQN has built a strong reputation within the technology, automotive and sporting arenas for the last 17 years. The Exordium Group has an equally enviable name in the technology and sports sector, built up over a period of 25 years. The team at SpeedShare has a long and successful track record in automotive and motorsports built over 15 years in China and other Asian markets.

Claire Ritchie, CEO at SQN said: “We are delighted with both our new board appointments and our new partnerships with The Exordium Group and SpeedShare. The values and culture that we all share, together with the skills and experience each of us offers will help us build on our recent impetus and to expand value creation for new and existing clients.”

SQN’s current client roster includes Tata Communications, Hyundai Motorsport, Yale Materials Handling, Toyota Motor Europe, Cosworth, Henley Royal Regatta and XMedius.