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SQN creates a winning partnership for Lexar and the WRC

December 9, 2014

Short - listed Awards signatureSine Qua Non International’s entry into the 2014 ESA Excellence Awards, titled Lexar WRC – A win-win partnership, has been short-listed in the Business to Consumer – Low Budget category.

Awards’ organiser, the European Sponsorship Association (ESA), reported a tremendously high quality of entries were received this year with many campaigns’ scores positioned neck-to-neck. A 15% increase in entries has further boosted the Awards’ standing.

The ESA is widely recognised as the independent objective and authoritative voice in Europe on all sponsorship matters. It takes a proactive approach in promoting the sponsorship industry, best practices and encouraging sponsorship development.

SQN, Lexar and the WRC are in great company, as the shortlist features a range of national and global brands including Barclays, Citroën, Electric Ireland, ING, Mars, Ray-Ban and Vodafone with campaigns from sport and entertainment through to culture.

Wes Brewer, VP and General Manager of Lexar, said: “The WRC is one of the most exhilarating and visually stunning sporting spectacles in the world. Rallying is at the pinnacle of technology and allows us to showcase the high-performance capabilities of the latest Lexar products in the most demanding environments. We aim to use this partnership to increase awareness of our products globally and to position ourselves uniquely in the market place.”

Award winners are featured in a 2014 ESA Excellence Awards Winners Case Study series following the ESA Awards Ceremony on Thursday 29th January 2015.

For more information about the European Sponsorship Association and the 2014 ESA Excellence Awards, please click here. To learn more about Sine Qua Non’s clients and case studies, click here.